9 Reasons To Invest In SEOAuthor: Jake | Created: 10-01-2021
The ultimate goal of SEO is ranking higher on search engines but how this is acheived is with a combined effort of creating new content that people want to see and talk about and creating places people can come to easily and quickly find and consume that content.
Content can be almost anything that people want to see, it could be visual, written, audio or really whatever you can imagine. Creativity is what marketing agencies are all about and this is where a business can benefit from using their services.
Your business needs SEO, we’ve put this list together to help you understand why.
There are over 40,000 queries every second on average on Google, which means 3.5 billion searches per day. The largest source of website traffic is organic and the point of SEO is to improve this. According to multiple sources, 51% of all website traffic comes from organic search and only 10% from paid search, 5% from social and 34% from other sources.
Trust is key to organic search visibility and unsurprisingly, Google has a big say in which websites can be trusted. A website at the top of Googles SERP has greater trust from its users and in turn a website that everyone trusts is a website Google trusts.
SEO optimisation will build Google’s trust by meeting Googles requirements and best practices while also keeping its users happy that they clicked your link and qualify your site for a high ranking position on the first page of search results.
2. Targeting quality traffic
Outbound advertising methods like cold calling, spam emails and interruptive ads are sometimes necessary but often annoying for a consumer. A big advantage of SEO is in being an inbound marketing strategy. So unlike traditional "outbound" techniques, which involve reaching out to your customers whether they want to hear from you or not, inbound techniques center on making it easy for your audience to find you when they want to.
Consider the potential of this much more user friendly and customer focused strategy. Instead of annoyingly interrupting consumers as they're watching tv or listening to the radio, it involves creating helpful resources and making useful information accessible and frictionless. Meaning when users are ready to spend some time researching your industry or learning more about their options for a specific type or product, they can find you organically on their own.
We often recommend your business become the central port of information. This gives you the opportunity to be there for your audience when they're considering making a purchase or contracting a service, increasing the chance of translating interest into sales and leads.
3. User experience (UX)
Every business wants traffic, trust and credibility but few companies know how UX is involved in this process. Your website will earn authority by gaining trust and credibility but authority doesn't come easy. To gain the authority you need to offer something useful like valuable information, have a clean and easy to use websites. It takes time, patience and effort to persuade your audience to trust your brand and the information you provide. It goes without saying, every business needs UX in their strategy.
Regarding a website, it has to be easy to navigate and have an intuitive site structure. Often referred to as friction, the more work your audience has to do the less likely they are to convert to consumers. Every page needs to have relevant information and you need to speak the language of the user and avoid over complicating things.
4. Move ahead of your competition
In this modern era, SEO is widely considered a staple of any marketing strategy. In fact, 61% of marketers have said that improving their SEO and improving their online presence is a top priority.
What does this mean? It means that your competition are most likely already taking steps in establishing high rankings in search results. So with an SEO strategy of your own, you can keep up with, and ideally move ahead of your competition.
5. Organic vs PPC
PPC can be a very effective short term strategy and although PPC ads appear above organic rankings, 71.33% of searches result in a click on an organic result on the first page. Meaning people are ignoring the PPC adverts and going straight to the organic search results.
A logical conclusion is that users trust Googles algorithms and that they know paid searches are just that, paid for. Which means when users see an ad, they have less trust in the website and decide to visit the pages the search engine has determined to be the best result.
6. Work, work, work
Your business may offer 24/7 service but if your consumers can't find your website online, it will be for nothing. This is where an online presence comes into play as it can promote your website 24/7 unlike any employee. It also reinforces point 2 as we are not trying to reach consumers with a billboard that they briefly see but reaching them when they are looking for you.
This enhances the value of your website to users, as you are providing them with an answer they are looking for. From that perspective alone, the benefit of SEO is that you are promoting your company to consumers in a non promotional way.
7. Strengthening your entire digital marketing strategy
SEO strengthens your overall campaign in more ways that one. It enhances additional digital marketing focuses like content marketing, video marketing and social media marketing. By building this comprehensive, durable digital marketing strategy you're increasing your competitiveness in the online marketplace. This can serve as a significant advantage when competing in a tough, crowded market.
8. Reaches every member of your target audience
SEO allows you to not only reach audiences in every stage of the buying funnel but can also connect with every target audience type. Depending on your company, you may have a various different target audiences.
For instance, a law company may offer legal aid and private law. Those services encompass two separate audiences — people with no financial help and people with the finances to pay for private law. While these audiences both need law services, their journey through the buying funnel is likely different.
With SEO, you can reach each of these audiences by targeting keywords specific to their intents. A quick example is creating separate pages on your website targeting differing keywords, “legal aid services,” and, “private law services.”
9. Invest for the long term
SEO is very much a long term strategy with long term benefits. You may have heard or questioned yourself about "how long will it take me to get to number 1 on search results". This is a phrase we often hear from business owners that have been doing search engine optimisation and after a couple of months they lose faith and give up, saying "SEO doesn't work" or "it was too expensive to justify"
The first few months of SEO may offer a small increase in traffic but we typically say you will see good results within 6 to 12 months. This may seem a long period for some, but if done correctly, it will keep your website on page 1 of search engines for the keywords you are trying to target for years. Having visibility on search engines is a great asset for achieving results and appealing to not just a high volume of traffic, but quality and relevant traffic.
SEO helps you by offering visibility in SERP (search engine result page) and afterward with monetary results. But it is crucial to invest in the process, time and money.
A long term strategy is the right strategy, it will bring you return on investment because SEO has one of the best ROI’s compared to other marketing techniques. It may be hard to calculate ROI for your business, but the analytic potential with SEO is vast and can help you track and evaluate your goals. SEO is an extremely powerful online marketing tactic, with around 5.66 times better than paid search (PPC).
SEO is an important part of any inbound marketing plan no matter what your business involves. Businesses should invest in SEO to get the desired results.
Implementing a quality SEO campaign has lots of benefits for your business, no matter how big or small it is or what it does. Comparing to other paid search tactics, SEO has the guarantee of a long-term relationship.