8 ways to get more comments on Instagram

Author: Jake | Created: 10-01-2021

How do you stand out from the crowd?

Everyone wants to get more instagram comments. More comments help expand your audience, build your social influence and promote your brand. All posts need to be consistent and instantly recognisable, think about the overall image of your feed and utilise high resolution photos/videos. This, along with other techniques, will achieve more Instagram Engagement which is important because it underlines how frequently your followers interact with your content. Your aim is to appear on instagrams explore page with each post, think of this as a Prime TV slot or a Billboard advert your target audience might see on their commute.

To help you achieve more comments on instagram here are Rococo Digitals top 8 tips:

1. Create engaging posts.

Build your tribe! It is easy to get likes as it is only a tap away but to get people to care about what you post, you need to research your audience thoroughly. Research their post likes and find out what makes them tick, find out who they are following and see if there is a connection. Do they follow any of your competitors? Look at the competitors receiving the most comments and adjust your posts with similar content.

Another good way to engage with your audience is to post something funny, surprising or even silly. Humour is a great way to show your personality and to help build up engaging content.

2. Ask thoughtful questions

Think about asking questions that provoke feelings in your audience. They will then need to consider and answer the question with emotion.

Remember, this or that questions are a great way to generate comments:

  • What has worked better for you, on-line marketing? or off-line marketing?
  • What colour would you choose, red or blue?
  • Beach Holiday or Skiing Holiday, which is your favourite?

Try open ended questions:

  • What is your favourite TV program and why?
  • What is the purpose of government?
  • What content would you like to see on this post?

These are just a few examples you could try.

Just remember if you ask questions in a post that was designed to generate sales it can affect conversions, too many call to actions can lead to decision fatigue and in turn a lower conversion rate.

3. Respond to comments

A reliable way to get more comments is to make the most of what is already on your posts. Reply to the comments other users have left, create discussions, the more discussions the more comments!

When you reply to comments on your post you are saying, “you are important to me” “I enjoy hearing your voice” and “I see you are like me” in an uncertain world, it is important for your audience to feel a sense of belonging and it will lead to more comments as well as building up trust.

4. Engage with your audience

Research your audience, tap through to instagram profiles of users who have interacted with you. Leave a few likes and at least one comment, this shows you appreciate their time for leaving you a like or comment and will encourage them to reciprocate the interaction by visiting your profile again. Remember you train your followers to comment on your instagram posts and engage with you because you are doing the same for them!

5. Join an instagram engagement group/pod

Find relevant engagement groups or pods with a similar target audience to you. This can work well for extra comments but you do need to be in more than one group, so join multiple groups/pods to increase the benefit.

You must remember to like and comment outside the group or pod, this will show instagram you are a real person who has favourites within a group/pod but also interacts with others.

6. Host a giveaway or contest

A smart strategy in any form of marketing is to give things away for free. It is one of the best ways to earn extra comments on your posts. Instagram contests are a great way to ask people to comment on your post to participate. Make sure your prize relates to your brand and your audience.

7. Scheduling

Try to post at least once a day, your followers should be aware of when you post new content, there can be no comments if they don’t know when you post! Mention when you will post in your bio and stick to it.

Create a timetable, you can use an instagram scheduling app to help you schedule the posts and automatically post the content.
You can also have your social media manager if it all gets to time consuming.

8. Hashtags

Hashtags are a keyword phrase with a (add hashtag symbol) in front and are used to index key words or topics.( show example) They are used to make content more discoverable. Anyone clicking on an instagram hashtag search will see a page on their feed showing all your posts, even if they do not follow you yet!

Follow trending hashtags on a daily basis, adapt your own tags and make your content more visible. Be smart about using tags, it is a good idea to use no more than 2 words in the same tag, Instagram hashtags can make or break your instagram strategy but use them correctly and you will get your posts to a wider audience, creating more comments.

Conclusion

Posting on instagram can be difficult but rewarding at the same time. Follow a combination of the above tips which have been tried and tested from all of us here at Rococo Digital and you will attract the right audience and in turn receive more comments.

Always stick to the vision you have created for your brand when you post, be patient, stay positive, relax and above all have fun!

If it all gets too much, social media Management could help, it can be integral to any online marketing strategy. Approximately 74% of people now use social media when making purchase decisions, which is why social media Management could help your business!