What is Keyword Research?

People at work, using statistics

Keyword research is targeted market research. When you find out what your target market are searching for, you can more appropriately convey information about your products or services.

Keyword research is not about repeating words or phrases that will boost your position on Google’s search results. It’s about understanding what your target audience is searching for, and why.

Understanding your audience

We monitor visitors to your site, competitors keyword performance and search engine feedback. This provides us with the answers to these questions:

  • What are people searching for?
  • How many people are searching for it?
  • In what format do they want that information?

How will you benefit?

First page of Google results

On the first page of Google, the first 5 organic results account for 68% of all clicks. The results from 6-10 account for less than 4%.

The second results page is almost irrelevant according to statistical data.

Don’t be put off

If you have a product people are searching for, then Google wants you on the first page. We can get you there.

Our process

From research to execution

People at work

Speak your customers language.

This page is well structured and informative. It’s been carefully designed to answer your questions. Its goal is to persuade visitors to become customers.

Each individual page on a website ranks for different keywords.

Obviously, this page targets people searching for ‘keyword research’. But SEO is a competitive area and trying to get to the first page of search results would be a wasted effort.

So we employ alternative strategies: targeting more specific searches tailored to our audience.

Specialising keywords varies with each business. It requires a close analysis or things such as seasonality or products, competitors strategies and location of customers.

Keyword research services process


  • Understand your customer
  • Understand your product
  • Understand your competitors


Using our data, knowledge of user experience design and Googles guidelines, we'll develop strategies to refine your site.

Analyse and repeat

Some things will work better than others. We will focus on ones that work best, continually optimising all aspects of your site.

Stuck on the second page of Google?

SEO can produce a positive return on your investment.

Related Articles