What is Keyword Research?
Keyword research is targetted market research. By finding out what your target market are searching for you can more appropriately convey information about your products or services.
Keyword research is not about repeating words or phrases that will boost your position on Googles search results, it is about understanding what your target audience is searching for and why so you can better tailor your products to them.
By watching visitors to you site, competitors keyword performance, and search engines feedback, keyword research can provide information which answers these important questions:
- What are people searching for?
- How many people are searching for it?
- In what format do they want that information?
How will you benefit?
First page of Google results
On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. The second page of results are almost irrelevant according to statistical data but this is perfectly understandable when looking at how people use the internet today and the need for information quickly.
If you have a product people want and people looking for it then Google wants you on the first page and we can get you there.
From research to execution
Are you speaking your customers language?
You may have noticed this page is well structured and informative. This page has been carefully designed to answer the questions visitors like you might have with the goal of hopefully persuading visitors to become customers.
Every individual page on a website ranks for different keywords, this page obviously targets people searching for 'keyword research' but as you can imagine SEO is a competitive area and trying to get to the first page of search results for this would be a wasted effort. So we have employed alternative strategies like targeting more specific searches, better targeted to our audience.
How you specialise your keywords varies with each business and requires a close analysis of not just your website but things such as seasonality of products, competitors strategies and location of customers.
Keyword research services process
- Understand your customer
- Understand your product
- Understand your competitors
Using our data, knowledge of user experience design and Googles guidelines, we'll develop strategies to refine your site.
Some things will work better than others and we will focus on the ones that work best continually improving and optimising all aspects of your site.