Backlinks, along with Content, are an essential part of any SEO campaign. Links from other websites back to yours represent a "vote of confidence". This is how you improve your domain authority.
How long will it take to improve domain authority?
Building backlinks takes time and is the most challenging aspect of SEO and can take months to develop. Once a backlink is obtained and becomes live it still may take weeks before Googles search bots pick it up and it becomes of value to an SEO campaign. Think about it like this, a link is a quality asset from one brand to another. Brands with quality websites that rely on their reputation to drive revenue will only link to other high quality sites if it is relevant and beneficial for their users.
Why your site needs link building
To understand that why your site needs link building, you’ll need to hop in your Delorean and go back to the pre-Google days of the internet.
Back in the day, Yahoo! and Alta Vista were the dominant force in the search engine field. They ranked their search results 100% based on the content on a webpage.
With their famous PageRank Algorithm which changed the game. Instead of just analysing the content of a page, Google analysed how many people linked to said page. Nearly 20 years later backlinks remain the go to focus for link quality.
A strong backlink from a website with high domain authority show's Google the proof it needs to pass the linking quality control test. Meaning that when a high domain authority website links to your website, your sites ability to perform and rank well in Google is enhanced.
To put it in the simplest of terms, imagine you have two restaurants selling the exact same food. One restaurant comes with rave-reviews and the other comes with nothing. Which one would you trust more?
It is no longer a question of 'Do I need to link build?' it is a necessity.
How we do link building
Rococo Digital are a results-driven SEO agency which understand the importance of link building and are passionate about delivering tangible results via a tailored and effective SEO strategy. Our linking building techniques ensure your backlinks are composed of expert, authoritative and trustworthy domains to position your website in front of new and existing customers on search engines when they search for products and/or services you sell.
We start by conducting research to understand your business, including your goals and objectives. We will explore market trends, behaviours to understand your target audience, analyse competitors and use this information to pursue the most relevant backlinks for your business.
Our link building strategy ensures sources which are developed to promote compelling content, to build an engaging audience and generate quality backlinks with a means of enhancing your organic search visibility on search engines.
Let's get building.
It is time to find the sweet spot and get you to the top.