Results at a Glance
549%
Growth in social engagement
412%
Increase in sales from social media
68%
Email open rate
247%
Increase in social following
The CHALLENGE
A heritage brand that needed stronger social awareness and campaign momentum.
Subbuteo has a highly recognisable brand with strong nostalgic value, but the digital activity around product launches, social awareness and sales needed to become more structured.
The priority was to create more consistent social engagement, support product launches, drive more traffic from social channels and use email marketing to support online sales.
The brand also needed clearer reporting so campaign performance could be understood properly and future decisions could be shaped around real insight.
More social awareness
Subbuteo needed to increase visibility and engagement across social channels.
Stronger product launch support
Campaign activity needed to support launches more clearly and consistently.
More sales from digital activity
Social and email needed to play a stronger role in driving traffic and revenue.
Clearer reporting
The brand needed transparent reporting that showed what was working and where to focus next.
Our partnership
Social, email and campaign support built around product moments.
Rococo worked with Subbuteo to support campaign planning, social media activity, email marketing and reporting — focused on awareness, engagement, product launches and the visibility of campaign impact.
Rather than treating posts, emails and campaigns separately, Rococo helped bring the activity together around the brand, product moments and commercial goals.
where we support
Social, email and campaigns, working as one.
A connected campaign rhythm across social, Klaviyo and reporting, making it easier for Subbuteo to show up consistently around launches and key brand moments.
Social media
Creating and supporting social activity designed to increase awareness, engagement and traffic.
Email marketing
Using Klaviyo to support product launches, customer communication and sales opportunities.
Campaign planning
Planning activity around key product moments, launches and commercial priorities.
Reporting
Clearer reporting so the brand could understand engagement, traffic, sales and campaign impact.
Connecting social content, email campaigns & product launches.
Subbuteo’s digital activity became more consistent, more campaign-led and more commercially visible — with social, Klaviyo, product launches and reporting connected into a clearer campaign rhythm.
01
Build stronger social engagement
Rococo supported social activity designed to increase engagement, grow awareness and create more consistent visibility around the brand.
02
Support product launches
Campaign planning gave product launches clearer structure across social and email activity.
03
Drive more social traffic
Social content was used to encourage more users to visit the website and engage with product-led moments.
04
Improve email performance
Klaviyo email marketing helped support customer communication, product visibility and sales opportunities.
05
Make reporting clearer
Transparent reporting helped show what was working across social, email, traffic and sales.
06
Keep activity connected
Rococo helped make social, email and campaign planning feel more joined-up rather than isolated tasks.
The Results
Stronger engagement, social growth andemail performance.
The work helped Subbuteo increase visibility, build stronger social engagement, grow its following, support sales from social activity and improve email campaign performance.
- 549% growth in social engagement
- 412% increase in sales from social media
- 68% email open rate
- 247% increase in social following
- Increased social traffic to the website
- Clearer, transparent campaign reporting
Client Testimonial
“Working with Rococo has helped us bring much more structure, consistency and clarity to Subbuteo’s digital activity. As a heritage brand with such a recognisable product, it is important that our campaigns feel considered, engaging and commercially useful.
Rococo has supported us across social media, email marketing, campaign planning and reporting — helping us grow awareness, increase engagement and drive more traffic from social channels to the website. What has stood out most is the transparency of the reporting and the way Rococo connects the work together.”
Sam Bennings – Subbuteo
A campaign rhythm built around an iconic brand.
Subbuteo is one of the most recognisable tabletop football brands in the world. The work has been about making every social post, email and campaign moment feel as considered as the heritage of the product itself.
Support across social, email, campaigns & reporting.
Let’s talk
Ready to make your social and email campaigns work harder?
If your brand needs stronger campaign planning, more consistent social activity, better email marketing and clearer reporting, Rococo can help.
Book a 30-minute growth call with the team for a focused conversation about your social media, email marketing and digital growth opportunities, with no pressure and no hard sell.