UK eCommerce SEO agency
eCommerce SEO agency for stores ready to grow
Technical SEO, category and product pages, and content that compounds, judged on the organic revenue it adds to your store.
Rococo grows organic sales for Shopify and WooCommerce stores, and protects the rankings of brands moving to Shopify from Magento. We build stores as well as rank them, so the fixes get shipped into your theme rather than left in a report.
Jake, Matt and the team run every account from Arundel, West Sussex.
- Rolling monthly, no long contract
- Fixes built by our own developers
Three numbers. One that pays for the work.
- Keyword rankingsEasy to inflate
- Organic sessionsBlog visits count too
- Organic revenueWhat lands in your store
The position
Most online stores lose organic sales to fixable, platform specific issues.
Generalist SEO advice breaks on real stores. Three problems cap organic growth on almost every catalogue we audit, and none of them is fixed by writing more blog posts.
Thousands of near duplicate URLs
Variants, filters, tags and collection paths create copies of the same products. Google spends its crawl on the copies and ranks none of them well.
Category pages with nothing to rank
The pages that should win the money searches are a product grid and a heading. Competitors with a few hundred useful words and clean structure take the clicks.
Templates and apps that slow every page
Heavy themes and app scripts load on every product page, so one fix at template level is worth more than a hundred page by page tweaks.
Rococo fixes the foundations in the theme, across every template, then builds the category pages and content that compound into revenue.
The arithmetic
What extra organic traffic is worth to your store.
SEO is easiest to judge in pounds. Put in your own conversion rate, order value and margin, and see what a lift in organic visits adds over a year, and how many extra visits it takes before the work pays for itself.
The comparison with paid search matters too. Organic visits to a category page are visits you would otherwise buy from Google, every month, at whatever the auction charges.
This is your arithmetic, not our forecast. The forecast we build for a client starts from their own Search Console data: the category terms within reach, the search volume behind them and conversion rate by landing page. We revisit it every quarter against what actually happened.
Organic traffic value calculator
Buying the same visits through Google Ads would cost about £1,600 a month. At these numbers, every £1,000 a month spent on SEO pays for itself once it adds about 1,429 visits a month.
Services
eCommerce SEO services, built around revenue.
Every engagement is shaped around your platform, your catalogue and the searches that carry money. These are the parts, and most stores need four or five of them at once.
Technical eCommerce SEO
Crawlability, indexation, canonicals, faceted navigation, robots and sitemaps across Shopify, Shopify Plus and WooCommerce.
Category and collection SEO
Thin category pages turned into landing pages that rank for the high intent, high value terms in your market.
Product page SEO
Titles, descriptions, schema, imagery and internal links set at template level, so thousands of SKUs inherit the right setup.
Content and topical authority
Buying guides, comparisons and editorial that earn links and send qualified visitors to the pages that sell.
Site speed and Core Web Vitals
Theme, template and app work that improves LCP, INP and CLS on the product and category pages that carry revenue.
Structured data and rich results
Product, review, breadcrumb and FAQ schema implemented cleanly, for richer listings and cleaner product data.
Internal linking
Navigation, category and content links that move authority to the pages that drive organic sales.
Site migrations
Platform, domain and structure changes planned URL by URL, so a replatform does not cost you your rankings.
Reporting on organic revenue
A monthly report on organic revenue, category performance and the terms that matter, with what we do next.
Want a first look? Jake or Matt will review your store’s organic setup on the call.
Platforms
Every platform breaks SEO in its own way.
A good eCommerce SEO specialist starts with what the platform does to your URLs, templates and speed. These are the problems we fix most often on each one.
Shopify and Shopify Plus
- Collection path duplicates. Every product also lives at /collections/name/products/item. The canonical points home, but many themes link to the duplicate, so Google crawls both.
- Tag pages and filter apps. Tagged collection URLs multiply quietly and compete with the collections you want to rank.
- Fixed URL structure and app scripts. You cannot remove /products/ or /collections/, and every app adds weight, so templates and robots.txt.liquid do the heavy lifting.
More on our Shopify SEO agency page.
WooCommerce
- Filter and attribute URLs. Layered filters and product tag archives are crawlable by default and create thin duplicates at scale.
- One URL for every variation. Sizes and colours share the parent page, so that page has to be built to rank for all of them.
- Plugin weight and hosting. Speed problems on WooCommerce usually sit in plugins and hosting, not the theme alone.
More on our WooCommerce SEO agency page. We build WooCommerce stores too, see our WooCommerce agency work.
Moving from Magento to Shopify
- A baseline before anything changes. Search Console and GA4 benchmarks taken on Magento, so the effect of the move is measured rather than guessed.
- Every ranking URL mapped. Category paths, product URLs and the layered navigation pages that earn traffic each get a redirect to the right new address before launch.
- Shopify set up for SEO from day one. Collection and product templates, structured data and speed built in at launch, not fixed afterwards.
Read Magento vs Shopify, then see our Shopify migration agency page.
Headless and custom builds
- What Googlebot actually renders. Content built in the browser can reach Google late or not at all, so we test the rendered page, not the source.
- Rebuilt basics. Titles, canonicals, structured data and sitemaps move into the front end framework and need checking at launch.
- Speed you have paid for. Headless should be fast. We make sure the SEO keeps up with it.
Mud Foods runs on a headless Shopify build.
Who does the work
An eCommerce SEO company that ships the fixes, not a report.
Most SEO agencies hand you a list and wait for your developer. Here the SEO and the development sit in one team in Arundel, West Sussex, so the work that moves rankings actually reaches your store.
- Our developers make the changes. Templates, structured data, speed and redirects go into your theme from our side, with your approval.
- We build the platforms we optimise. Shopify and WooCommerce stores are built here, so the advice comes from people who know what the theme can do.
- Directors on every account. Jake Boase and Matthew Jones scope and run every engagement. You speak to the person doing the work.
- Paid and organic in one room. Search term data is shared with our Google Ads team, so you stop paying for clicks you already win organically.
“We finally feel confident in our SEO. Rococo deliver transparent reporting and results we can actually trust, no fluff, just growth.”
Danielle Hanson, ThreadBear Design
The specialists on your account.
A small in-house team does the hands-on work alongside Jake and Matt. Nothing is resold or outsourced.
Named results
Stores we have grown, with the numbers attached.
Real client figures from GA4 and Search Console, each with a full write up in our case studies.
ThreadBear Design · Shopify
+437%Organic traffic
+312%Ranked keywords
Mud Foods · Headless Shopify
+171%Organic traffic
+62%Organic revenue
Networks Centre · B2B replatform
+383%Ranked keywords
18,700SKUs moved from four sites into one, every redirect mapped
The Fab Bag Company · Shopify
+156%Organic traffic
+277%Organic keywords
Trusted by brands who expect results
The first 90 days
How we run an eCommerce SEO engagement.
What happens, in order, from the day you sign. No mystery phase, and nothing that waits on a developer you do not have.
Crawl and baseline
A full crawl, Search Console and GA4 baselines, organic revenue by landing page, and a category gap against the stores that outrank you.
Weeks 1 to 2Roadmap
Every fix and opportunity ranked by expected organic revenue, and agreed with you before anything ships.
Weeks 3 to 4Fixes shipped
Indexation, canonicals, filters, templates, structured data and speed, built into the theme by our developers.
Month 2Categories and content
Priority category pages rewritten, internal links rebuilt, and the first content built to earn links.
Month 3Report and plan
Organic revenue against the same month last year, the pages that moved, and what we do next.
Every month
How we judge it
Judged on organic revenue, not rankings.
Sessions and impressions are reported but never used as the headline, because a store can double its traffic on blog posts and sell nothing extra.
What you see every month
- Organic revenue against the same month last year.
- The share of revenue that is organic rather than paid, so you can see dependence on ads fall.
- Non brand clicks to category and product pages, the visits you would otherwise buy.
- The pages that moved, and rankings for the category and product terms that carry money.
Three things most eCommerce SEO agencies leave out
- Organic Shopping and Merchant Center. Free product listings depend on feed quality, structured data and product content. We treat the feed as part of SEO, not a paid media job.
- Digital PR that earns links to category pages. Our UK eCommerce statistics page is the model: original data that journalists cite. See link building and digital PR.
- AI search visibility. ChatGPT, Perplexity and Google’s AI Overviews cite stores with clean product data and comparison content. The work that ranks you in Google gets you cited there, and we track both. Our guide to agentic commerce covers what that means for UK stores in 2026.
Fit
Who eCommerce SEO works for, and who should not hire us yet.
SEO rewards patience and a store that can be changed. Here is where the line sits, so neither of us wastes the first three months.
This works if you have
- A store turning over roughly £1m or more, or growing fast enough to get there, on Shopify, Shopify Plus or WooCommerce, or moving to Shopify from Magento.
- A catalogue with real categories to rank, not a single hero product.
- Paid traffic you want to depend on less, or a category a competitor currently owns organically.
- Someone who can approve changes to the store, because we ship fixes rather than send recommendations.
Do not hire us yet if
- You need revenue this month. SEO compounds over quarters. Paid search is the faster lever, and we can run that too.
- The site cannot be changed. If templates, copy and structure are locked, the work that moves rankings cannot happen.
- You want a ranking guarantee. Nobody controls Google. Anyone who guarantees a position is selling something else.
- You are still choosing a platform. Start with Magento vs Shopify or Shopify vs WooCommerce.
How we work
How an engagement is set up.
- A rolling monthly retainerCategory pages built or rewritten, templates and structured data fixed, technical changes shipped by our developers, content that earns links, and a report on organic revenue. No long contract.
- A fixed fee eCommerce SEO audit and roadmapThe plan without the retainer, or a way to test us first. Yours to keep, and credited against your first month if you go on to a plan.
- Your team, our team, or bothWe own the changes on the store, or hand your developer a specified, prioritised ticket list and check the result.
The timeline
3 to 6months before the numbers move meaningfully
Technical fixes often land sooner, and category rankings and authority build on top. If you need sales sooner, run eCommerce PPC while SEO builds underneath.
Works alongside
eCommerce SEO works best alongside the rest of your growth.
Rankings bring the visit, the store has to convert it, and paid search covers the terms you cannot win yet. We run all of it in one team.
Recent marketing articles
get in touch
Tell us a little about your store.
A few quick details help us point the conversation in the right direction. We reply within one working day, and the first call is a focused 30 minutes with a senior member of the team, not a sales pitch.
Prefer to skip the form? Book a Growth Call directly.
eCommerce SEO agency questions.
The questions store owners ask us most before hiring an eCommerce SEO agency. If yours is not here, ask it on the call.
An eCommerce SEO agency is a specialist team that grows organic traffic and revenue for online stores. Unlike a generalist SEO company, an eCommerce SEO agency understands platform level detail across Shopify, WooCommerce, Magento and BigCommerce, and knows how to optimise product pages, categories, faceted navigation and site speed at scale.
Our eCommerce SEO services cover technical SEO, product and category page optimisation, site speed and Core Web Vitals, structured data and rich results, internal linking, content and topical authority, site migrations, international and hreflang, and monthly reporting tied to organic revenue. For a practical run through of the essentials, see our eCommerce SEO checklist.
Ongoing eCommerce SEO growth partnerships start from £4,000 a month, scoped to the size of your store, competitive landscape and pace of execution. One off eCommerce SEO audit and roadmap projects are quoted separately.
Most stores see meaningful movement in three to six months of consistent work, with compounding growth beyond that. Technical fixes and quick wins often land sooner, and content, authority and category rankings build steadily on top.
Shopify and Shopify Plus, WooCommerce and headless Shopify builds. Each has its own SEO traps, from Shopify’s duplicate product URLs to WooCommerce’s filter archives, and we build on Shopify and WooCommerce as well as optimise them, so fixes get shipped rather than listed. If you are on Magento, Adobe Commerce or BigCommerce, we help you move to Shopify with your rankings protected: see our Shopify migration agency page.
Scale and structure. A store has hundreds or thousands of near identical product pages, category pages that have to rank for the money terms, faceted navigation that can generate millions of crawlable URLs, and a platform that dictates the URL structure. Regular SEO optimises pages one at a time. eCommerce SEO fixes templates, taxonomy and feeds so every product inherits the right setup, and it is measured on organic revenue rather than traffic.
Yes. Every engagement starts with one, covering technical health, product and category structure, on page optimisation, site speed, indexation, internal linking and content gaps, with a roadmap ranked by expected organic revenue. It is also available on its own at a fixed price, and credited against your first month if you go on to a retainer.
We forecast from your own data, not a benchmark: current rankings and click through rates for the category terms that matter, the search volume behind them and your conversion rate by landing page. That gives a range for organic revenue at six and twelve months, which we revisit quarterly against actuals. Named results on this page, such as ThreadBear Design’s 437% organic traffic growth, show the shape of it, and we will say plainly if your market makes those numbers unlikely.
Ask four things. Who does the work after the pitch. Whether they can make changes on your platform themselves or only recommend them. What they report on, which should be organic revenue rather than rankings alone. And what results they can show, with client names and numbers. A good eCommerce SEO agency will also tell you on the first call what it would fix first, and whether SEO is the right channel for you yet.
No. Retainers start from £4,000 a month and roll monthly. SEO needs a fair run, usually three to six months before the numbers move meaningfully, but we would rather keep the account by producing results than by holding you to a term. Audits are fixed price with a defined scope.
It stays yours. Content, templates, structured data, redirects and the links we earned all remain on your store, and the roadmap and reports are yours to keep. Retainers roll monthly, so leaving is simple, and nothing we built stops working when you go.
Jake Boase and Matthew Jones, the co-founders, run every account from West Sussex, with our own developers making the changes on the store. Nothing is resold to a white label provider or outsourced offshore, which is more unusual among eCommerce SEO agencies than it should be.
Yes, over time. Paid search stops the moment you stop paying, while category and product rankings keep sending visits. We share search term data with your paid team, so budget moves off the terms you start to win organically. The calculator above shows what those visits are worth at your numbers.
Yes, and it should. We share search term and conversion data both ways so paid covers terms you cannot yet rank for and organic takes over the ones you can, rather than both channels paying for the same clicks. Where we run both, the report shows revenue by channel so you can see the shift.
Yes. Category page copy, product descriptions at scale, buying guides and comparison content are written by us, in your brand voice, from a short tone workshop at the start. For very large catalogues we build templates and rules so descriptions are generated consistently rather than written one by one, then edit the pages that carry the most revenue by hand.
Yes. Migrations are planned by the same team: a full crawl and baseline, every indexed URL redirected one to one, templates and structured data rebuilt, and rankings monitored against the baseline for 90 days after launch. Our Shopify migration agency page covers the process and pricing.
Yes. We either own the changes on the store or hand your developer a specified, prioritised ticket list and check the result. Some teams use us as an eCommerce SEO consultant alongside their own marketer: we take the technical and category work and support their content plan. We flex to how your team is set up.
Yes. We work with brands across the UK and internationally, including US brands expanding into the UK market, where the job is usually UK specific content, currency and delivery signals and hreflang so the UK store ranks here instead of the US site.