eCommerce SEO Agency for stores ready to grow.
We grow organic sales for online stores through technical SEO, product and category optimisation and content that compounds.
THE position
Most online stores lose organic sales to fixable, platform specific issues.
The goal is not just more traffic. The goal is better visibility that supports sales.
Duplicate content from product variants, thin or unoptimised category pages, faceted navigation eating crawl budget, slow themes and weak internal linking quietly cap growth.
Rococo fixes the foundations and builds visibility that compounds into revenue.
Your eCommerce website could be performing better
Let’s find out!
Our free SEO audit tool gives you a quick snapshot of how well your site performs, from speed to search visibility.
Just drop your website URL below and see how you score.
eCommerce SEO Services
eCommerce SEO services, built around revenue.
Every SEO partnership or project is shaped around your website, market, competitors, commercial goals and the searches that matter most.
Technical eCommerce SEO
Crawlability, indexation, canonicals, faceted navigation, robots and sitemap health across Shopify, WooCommerce & Magento.
Product page SEO
Titles, descriptions, schema, imagery and internal links engineered to rank and convert across thousands of SKUs.
Category and collection SEO
Thin category pages turned into commercially serious landing pages that rank for high intent, high value terms.
Content and topical authority
Editorial, guides and buying content that earns links, rankings and qualified organic traffic to help grow sales.
Site speed and Core Web Vitals
Theme, template and asset work that improves LCP, INP and CLS on the pages that matter for revenue.
Structured data and rich results
Product, review, FAQ and breadcrumb schema implemented cleanly for richer, higher click through listings.
Internal linking
Category, product and content linking that spreads authority to the pages that drive organic sales.
Site migrations
Platform, domain and structural migrations planned and executed without losing rankings or revenue.
Reporting and optimisation
Monthly reporting focused on organic revenue, category performance and priority rankings, with continuous optimisation.
COMMON SEO BLOCKERS
eCommerce has its own set of SEO rules.
Generalist SEO advice often breaks on real stores. An experienced eCommerce SEO team handles variant duplication, faceted navigation, app and theme speed and thin category pages at scale, across thousands of SKUs, without breaking the store.
- Variant URLs creating duplicate content at scale
- Thin, auto generated category pages with no on page content
- Faceted navigation eating crawl budget
- App and theme bloat hurting Core Web Vitals
- Limited URL control on products, categories and blogs
- Structured data gaps on products, reviews and FAQs
Who is it for
eCommerce and DTC brands turning over £1m plus who want more organic revenue.
Not just rankings. We work best with established stores that treat SEO as a serious growth channel and want a senior team accountable for organic sales, not screenshots of keyword positions.
why rococo
Senior eCommerce SEO experts, not a reseller.
Every brief is led by a senior eCommerce SEO consultant who owns the strategy, the work and the outcome.
Senior eCommerce SEO experts
Never juniors learning on your store. Every brief is led by a specialist with real store side experience.
Strategy tied to revenue
We prioritise the work that moves organic revenue, AOV and returning customers, not vanity rankings.
Cross platform experience
Deep working knowledge of Shopify, Shopify Plus, WooCommerce, Magento and BigCommerce.
Data led decisions
Every recommendation backed by search data, on site behaviour and commercial impact modelling.
Transparent reporting
Live dashboards, honest commentary and a clear view of what changed and what it earned.
Built to compound
Foundations, content and authority that keep paying off long after the work is delivered.
Process
How we run an eCommerce SEO engagement.
eCommerce SEO audit
A full audit of technical health, category and product structure, content, speed and commercial priorities.
Prioritise
Agree the highest impact fixes and opportunities, ranked by expected organic revenue.
Deliver and optimise
Senior specialists execute across technical, on page, content and speed, then refine on real data.
Report on organic revenue
Monthly reporting focused on organic sales, category performance and priority rankings.
+437%
ORGANIC TRAFFIC, THREADBEAR DESIGN
+312%
RANKED KEYWORDS, THREADBEAR DESIGN
+171%
ORGANIC TRAFFIC, MUD FOODS
+383%
RANKED KEYWORDS, NETWORKS CENTRE
results
Organic growth, in numbers.
Real client figures, tracked in GA4 and Search Console and reported against the same month the year before. ThreadBear Design, Mud Foods and Networks Centre, all named below.
Named results
Stores we have grown, with the numbers attached.
+437%
Organic traffic for ThreadBear Design, a handcrafted toy brand on Shopify, with ranked keywords up 312%, a 5.6% conversion rate and B2B orders up 139%. Product and collection SEO, then email and paid run from the same plan.
+171%
Organic traffic for Mud Foods, an award winning pie maker on a headless Shopify build, with a £1.43 paid conversion cost alongside it.
+383%
Ranked keywords for Networks Centre after four websites and 18,700 SKUs were consolidated into one B2B platform with every redirect mapped, and 72.4% engagement on the new site.
How we measure success
Organic revenue first, then non brand clicks, then rankings for the category and product terms that carry money. Sessions and impressions are reported but never used as the headline, because a store can double its traffic on blog posts and sell nothing. Every month you see organic revenue against the same month last year, the share of revenue that is organic versus paid, and the collection and product pages that moved.
Three things most eCommerce SEO agencies leave out
- Organic Shopping and Merchant Center. Free product listings in Google’s Shopping tab depend on feed quality, structured data and product page content. We treat the feed as part of SEO, not a paid media job.
- Digital PR that earns links to category pages. Our UK eCommerce statistics page is the model: original data that journalists cite, with the authority routed to the pages that sell. See link building and digital PR.
- AI search visibility. ChatGPT, Perplexity and Google’s AI Overviews cite stores with clean product data, comparison content and consistent brand signals. The same work that ranks you in Google gets you cited there, and we track both.
Fit and pricing
Who this is for, who it is not, and what it costs.
A good fit
- Shopify, Shopify Plus, WooCommerce or Magento stores turning over roughly £1m or more, or growing fast enough to get there
- A catalogue with real categories to rank, not a single hero product
- Paid traffic you want to depend on less, or a category a competitor currently owns organically
- Someone on your side who can approve changes to the store, because we ship fixes rather than send recommendations
Not a good fit
Stores that need revenue this month, brands that cannot change the site, and anyone looking for a ranking guarantee. SEO takes three to six months to show meaningful movement and we would rather say that now. If you are choosing a platform first, start with Magento vs Shopify or Shopify vs WooCommerce.
How we work
- Rolling monthly retainers. No long contract. A typical month covers category pages built or rewritten, product templates and structured data fixed, technical changes shipped into the theme by our own developers, one or two pieces of content that earn links, and a report on organic revenue.
- Fixed fee audit and roadmap. A one off option if you want the plan without the retainer, or want to test us first. Yours to keep, and credited against your first month if you go on to a plan.
- Who does the work. Jake Boase and Matthew Jones, the co-founders, run every account. Nothing is resold or outsourced, and SEO sits with the same team that builds and speeds up the store.
On Shopify? Our Shopify SEO page covers the platform specific work, and everything we do for Shopify stores is on our Shopify agency page. Selling to trade as well? See B2B eCommerce.
SELECTED WORK
Rococo works with businesses that need stronger search visibility, clearer content strategy and SEO connected to commercial outcomes.
lets talk
Ready to grow your store’s organic revenue?
A 30 minute call with a senior eCommerce SEO specialist. No pitch deck, just a clear view of where your next stage of organic growth comes from.
Proud of our reputation
What Our Clients Say
“Rococo Digital’s SEO strategy doubled the number of enquiries we receive each month. The results have been game-changing for our business.”
David Huggett
Lucid Financial Markets
“Our search visibility has grown massively since partnering with Rococo. They made SEO clear, measurable, and directly tied to our sales pipeline.”
Ash Ali
Lanes Health Clubs
“Rococo Digital took us from invisible on Google to page one for our most competitive keywords. The impact on revenue has been incredible.”
Kelly Mikula
Sussex Film Office
“We finally feel confident in our SEO. Rococo deliver transparent reporting and results we can actually trust, no fluff, just growth.”
Danielle Hanson
ThreadBear Design
“Thanks to Rococo’s SEO expertise, our website now attracts the right customers. The quality of leads has improved dramatically.”
Christian Barrington
Mud Foods
Related Services
Recent marketing articles
get in touch
Tell us a little about your store.
A few quick details help us point the conversation in the right direction. We reply within one working day, and the first call is a focused 30 minutes with a senior member of the team, not a sales pitch.
Prefer to skip the form? Book a Growth Call directly.
E-Commerce SEO FAQs
Our knowledgeable team of E-commerce SEO experts are always happy to help answer questions you may have. Below are a few common questions we are frequently asked.
An eCommerce SEO agency is a specialist team that grows organic traffic and revenue for online stores. Unlike a generalist SEO company, an eCommerce SEO agency understands platform level detail across Shopify, WooCommerce, Magento and BigCommerce, and knows how to optimise product pages, categories, faceted navigation and site speed at scale.
Our eCommerce SEO services cover technical SEO, product and category page optimisation, site speed and Core Web Vitals, structured data and rich results, internal linking, content and topical authority, site migrations, international and hreflang, and monthly reporting tied to organic revenue. For a practical run through of the essentials, see our eCommerce SEO checklist.
Ongoing eCommerce SEO growth partnerships start from £4,000 a month, scoped to the size of your store, competitive landscape and pace of execution. One off eCommerce SEO audit and roadmap projects are quoted separately.
Yes. While PPC drives immediate traffic, e-commerce SEO creates a sustainable channel of organic sales, reducing long-term cost per acquisition. Many clients see SEO become their highest-ROI channel.
Most stores see meaningful movement in three to six months of consistent work, with compounding growth beyond that. Technical fixes and quick wins often land sooner, and content, authority and category rankings build steadily on top.
Shopify and Shopify Plus, WooCommerce, Magento and Adobe Commerce, BigCommerce and headless builds. Each has its own SEO traps, from Shopify’s duplicate product URLs to Magento’s layered navigation, and we build on Shopify and WooCommerce as well as optimise them, so fixes get shipped rather than listed.
Yes. Every engagement starts with an eCommerce SEO audit covering technical health, product and category structure, on page optimisation, site speed, indexation, internal linking and content gaps, with a prioritised roadmap tied to organic revenue.
Scale and structure. A store has hundreds or thousands of near identical product pages, category pages that have to rank for the money terms, faceted navigation that can generate millions of crawlable URLs, and a platform that dictates the URL structure. Regular SEO optimises pages one at a time. eCommerce SEO fixes templates, taxonomy and feeds so every product inherits the right setup, and it is measured on organic revenue rather than traffic.
We forecast from your own data, not a benchmark: current rankings and click through rates for the category terms that matter, the search volume behind them and your conversion rate by landing page. That gives a range for organic revenue at six and twelve months, which we revisit quarterly against actuals. Named results on this page, such as ThreadBear Design’s 437% organic traffic growth, show the shape of it, and we will say plainly if your market makes those numbers unlikely.
No. Retainers start from £4,000 a month and roll monthly. SEO needs a fair run, usually three to six months before the numbers move meaningfully, but we would rather keep the account by producing results than by holding you to a term. Audits are fixed price with a defined scope.
Jake Boase and Matthew Jones, the co-founders, run every account from West Sussex, with our own developers making the changes on the store. Nothing is resold to a white label provider or outsourced offshore, which is more unusual among eCommerce SEO agencies than it should be.
Yes, and it should. We share search term and conversion data both ways so paid covers terms you cannot yet rank for and organic takes over the ones you can, rather than both channels paying for the same clicks. Where we run both, the report shows revenue by channel so you can see the shift.
Yes. Category page copy, product descriptions at scale, buying guides and comparison content are written by us, in your brand voice, from a short tone workshop at the start. For very large catalogues we build templates and rules so descriptions are generated consistently rather than written one by one, then edit the pages that carry the most revenue by hand.
Yes. Migrations are planned by the same team: a full crawl and baseline, every indexed URL redirected one to one, templates and structured data rebuilt, and rankings monitored against the baseline for 90 days after launch. Our Shopify migration agency page covers the process and pricing.
Yes. We work with brands across the UK and internationally, including US brands expanding into the UK market, where the job is usually UK specific content, currency and delivery signals and hreflang so the UK store ranks here instead of the US site.
Yes. We either own the changes on the store or hand your developer a specified, prioritised ticket list and check the result. With an in house marketer we usually take the technical and category work and support the content plan, and we flex to how your team is set up.