Results at a Glance
437%
Increase in organic traffic through SEO
312%
Increase in keyword rankings
5.6%
Conversion rate
139%
Increase in B2B orders
The CHALLENGE
A strong product brand that needed more joined-up digital growth.
ThreadBear Design had a distinctive handcrafted product range and a strong brand story, but the digital activity around the business needed to become more connected.
The brand needed greater awareness, stronger online sales, a clearer SEO strategy and a more joined-up approach across its Shopify store, marketing activity, content, paid media, reporting and B2B sales process.
Rather than treating each channel separately, the priority was to create a clearer digital growth system around the brand, products, customer journey and commercial goals.
More brand awareness
ThreadBear needed to increase visibility and reach more of the right customers online.
Stronger online sales
The Shopify store needed ongoing support to improve product journeys, conversion and eCommerce performance.
Better SEO strategy
The brand needed clearer organic growth direction across product, category and content opportunities.
More joined-up marketing
SEO, paid media, content, reporting, web development and wider growth activity needed to work together more effectively.
Our partnership
Ongoing support across eCommerce, marketing, content & digital systems.
Rococo worked with ThreadBear as an ongoing digital growth partner, supporting both day-to-day improvements and longer-term growth priorities.
The partnership brought together eCommerce support, SEO, paid media, AI, web development, blogs and content, reporting, product and category optimisation, and B2B portal support.
where we support
One connected approach across the full growth system.
Every SEO partnership or project is shaped around your website, market, competitors, commercial goals and the searches that matter most.
eCommerce support
Ongoing Shopify support to improve the store, customer journeys, product visibility and online sales opportunities.
SEO and content
A clearer organic growth strategy supported by blogs, content planning and product/category optimisation.
Paid media
Paid media support to increase visibility, support campaigns and help drive more relevant traffic.
Reporting and AI
Improved reporting and practical use of AI to support insight, efficiency and better decision-making.
B2B portal support
Support around the B2B sales process, helping make trade and wholesale opportunities more structured.
Web development
Re-building the store on Shopify with our Shopify development team to help boost conversions.
Connecting the store, products, content & marketing activity.
The priority was to connect the Shopify store, the product range, the content and the marketing activity so they worked as one system rather than as separate channels.
That meant treating SEO, product and category optimisation, content and paid media as parts of the same growth plan, with reporting that showed how each part was contributing.
01
Strengthen organic visibility
Rococo supported ThreadBear with a clearer SEO strategy, focusing on the opportunities across search visibility, content, products and categories.
02
Improve product and category performance
Product and category optimisation helped make key areas of the Shopify store stronger for both customers and search engines.
03
Support campaigns and paid media
Paid media activity helped increase visibility, support commercial moments and drive more relevant traffic to the store.
04
Build better content foundations
Blogs and content helped support organic growth, brand awareness and customer engagement around the product range.
05
Improve reporting and decision-making
Reporting gave the brand clearer insight into performance, helping shape priorities and ongoing improvements.
06
Support B2B sales processes
Rococo also supported the B2B portal and sales process, helping ThreadBear create a clearer route for trade and wholesale opportunities.
The Results
Stronger visibility, increased sales and a more connected growth system.
Alongside the measurable growth in organic visibility and keyword performance, the wider partnership helped ThreadBear increase sales, improve brand awareness and create a more joined-up approach to digital marketing.
- 437% organic growth
- 312% keyword increase
- Increased conversion across key product journeys
- Stronger engagement across content and campaigns
- More email opens and clicks across lifecycle activity
- Improved B2B sales process through portal support
Client Testimonial
“Working with Rococo has made a real difference to the way we approach digital growth at ThreadBear Design.
As a handcrafted children’s toy and gift brand, it is important that our marketing feels considered, consistent and true to who we are. Rococo has taken the time to understand our products, our customers and the way our business works, which has helped us bring much more structure to our online activity.
The team has supported us across SEO, paid media, content, web development, reporting, AI and ongoing eCommerce improvements, but what has stood out most is how joined-up everything feels. Rather than looking at each channel separately, Rococo helps us understand what needs to happen next and how each part of the strategy supports the bigger picture.
We have seen strong growth in organic visibility, improved keyword performance, better engagement and a more confident approach to online sales and B2B opportunities. The reporting and communication have also helped us make clearer decisions month to month.
Rococo feels like a true extension of our team, practical, honest and focused on helping ThreadBear grow in the right way.”
Danielle Hanson, ThreadBear Design
A growth system built around the brand & the customer.
ThreadBear is a handcrafted children’s toy and gift brand with a product-led eCommerce business. The work has been about making every digital touchpoint feel as considered as the products themselves.
Support across the full eCommerce growth system.
Let’s talk
Ready to build a more joined-up eCommerce growth system?
If your eCommerce brand needs clearer strategy, stronger visibility, better content, improved reporting and more connected marketing, Rococo can help.
Book a 30-minute growth call with our team for a focused conversation about your store, marketing and growth opportunities, with no pressure and no hard sell.