Google Shopping Agency for stores ready to scale
We grow profitable sales for online stores through Google Shopping and Performance Max campaigns built around ROAS, not clicks.
THE position
Most stores leak Shopping spend on fixable, feed level issues.
Google Shopping is where high intent product searches convert. Weak product feeds, poor campaign structure, no ROAS targets and unmanaged Performance Max quietly burn budget.
Rococo runs Shopping and Performance Max around profit, not clicks.
Paid media Services
What we support.
Every paid media project or partnership is shaped around your goals, budget, channels, landing pages, tracking and the commercial outcomes behind the campaigns.
Google Shopping campaign management
Google Shopping management across standard Shopping and PMax, structured around profitable product groups and clear ROAS targets.
Performance Max management
PMax structured with clean feeds, asset groups, audience signals and exclusions to drive revenue, not cannibalised brand traffic.
Product feed optimisation
Titles, attributes, GTINs, categories and imagery optimised in the feed so Shopping and PMax bid on the right terms at the right products.
Merchant Center setup and health
Merchant Center configured cleanly, disapprovals fixed and policies met so the account stays healthy and eligible.
Bidding and ROAS strategy
Target ROAS, tROAS and value based bidding tuned to margin and product profitability, not headline conversion volume.
Campaign structure and segmentation
Segmented by margin, price point, brand and performance so budget flows to the SKUs that make money.
Search term and placement exclusions
Continuous negative work, brand carve outs and PMax exclusions to stop wasted spend on low intent and irrelevant traffic.
Remarketing and audiences
First party audiences, customer match and remarketing signals feeding Shopping and PMax to compound performance over time.
Reporting and optimisation
Monthly reporting on revenue, ROAS and CPA by campaign and product group, with continuous optimisation and honest commentary.
PLATFORMS AND FEEDS WE COVER
WHY GOOGLE SHOPPING IS DIFFERENT
Shopping is a feed driven channel.
Merchant Center data quality decides which searches you show up for and how well you convert. Performance Max needs steering and structure, not defaults. Experienced teams win on feed, structure and profit, not guesswork.
- Weak product titles and attributes limiting reach
- Performance Max left on defaults with no structure
- Brand traffic cannibalised by PMax
- Merchant Center disapprovals silently killing eligibility
- No ROAS targets tied to product margin
- No segmentation by margin, price point or brand
Who is it for
eCommerce and DTC brands with real catalogues, ready for profitable scale.
We work best with online stores turning over £1m plus who want a senior team accountable for profitable, scalable paid sales through Google Shopping and Performance Max, not impressions and clicks.
why rococo
A senior Google Shopping ads agency, not a reseller.
Every account is led by a senior paid media specialist who owns the strategy, the feed, the campaigns and the outcome.
Senior Google Shopping specialists
Never juniors learning on your budget. Every account is run by a senior paid media lead with real eCommerce experience.
Google Partner
Certified Google Partner with a track record of building profitable Shopping and Performance Max accounts across sectors.
Strategy tied to ROAS and revenue
We measure success in ROAS, revenue and CPA, not clicks, impressions or dashboard vanity metrics.
Feed and Merchant Center expertise
Deep product feed and Merchant Center capability, because that is where most Shopping performance is won or lost.
Data led decisions
Every change is backed by performance data, product margin and commercial modelling, not gut feel.
Transparent reporting
Live dashboards, monthly reviews and a clear view of what changed, what it cost and what it earned.
Process
How we run a Google Shopping engagement.
Account and feed audit
Full audit of Merchant Center, product feed, Shopping and Performance Max structure, bidding and historic performance.
Structure and strategy
Feed optimised, campaigns restructured by margin and priority, ROAS targets set against real product profitability.
Launch and optimise toward ROAS
Senior specialists launch, tune bids, exclusions, assets and audiences continuously against agreed ROAS targets.
Report on revenue and ROAS
Monthly reporting on revenue, ROAS and CPA by product group, with clear next actions to keep growth compounding.
+48%
ROAS
+62%
SHOPPING REVENUE
−34%
COST PER ACQUISITION
+41%
PMAX REVENUE
results
Shopping growth, in numbers.
Editable placeholders. Rococo to replace with real client figures, all tracked, attributed and reported transparently.
lets talk
Ready to make Google Shopping profitable?
A 30 minute call with a senior Google Shopping specialist. No pitch deck, just a clear view of where your next stage of profitable paid growth comes from.
Proud of our reputation
What Our Clients Say
“The level of insight and transparency from Rococo Digital is unmatched. They took our PPC strategy from average to exceptional — our revenue growth speaks for itself.”
Ash Ali
Lanes Health Clubs
“Rococo Digital transformed our paid search campaigns — we’re generating more qualified leads at half the cost per acquisition. Their PPC management genuinely pays for itself.”
Ian Reynolds
SecureTeam
“Our Google Ads performance improved overnight. Rococo Digital cut wasted spend and boosted conversions by over 200%. They’re the first agency that’s actually delivered on results.”
Peter Rooke
Bling2o
“Within the first month, we saw a huge jump in sales from our PPC campaigns. Rococo’s team are proactive, data-driven, and constantly refining to get us even better ROI.”
David Huggett
Lucid Financial Markets
“We’d almost given up on PPC before Rococo Digital stepped in. Now our campaigns are a key driver of business growth, delivering consistent returns month after month.”
Mark Lindfield
Lock & Lindfield
Related Services
Google Shopping questions.
Our knowledgeable team of Google Shopping Ads experts are always happy to help answer questions you may have. Below are a few common questions we are frequently asked.
A Google Shopping agency is a specialist paid media team that runs Shopping and Performance Max campaigns for online stores. Unlike a generalist PPC agency, a Google Shopping agency lives in Merchant Center, product feeds and eCommerce PPC every day, and structures campaigns around ROAS and profit rather than clicks.
Our Google Shopping management covers Merchant Center setup and health, product feed optimisation, Shopping and Performance Max campaign structure, bidding and ROAS strategy, search term and placement exclusions, remarketing and audiences, plus monthly reporting focused on revenue and return on ad spend.
Management fees for our Google Shopping ads agency typically start in the mid three to low four figures per month plus ad spend, scoped to catalogue size, budget and complexity. We are transparent on fees, spend and what each pound is earning.
Yes. As a Performance Max agency we structure PMax around clean product feeds, asset groups, audience signals and exclusions so it drives incremental, profitable revenue rather than cannibalising brand or search. We steer PMax with clear ROAS targets, not defaults.
We work across Shopify, Shopify Plus, WooCommerce, Magento and Google Merchant Center. Our team knows the quirks of each platform’s product data and how to get a clean, high performing feed into Merchant Center.
Yes. Product feed optimisation is central to how we run Google Shopping. We fix titles, attributes, categories, imagery, GTINs and disapprovals in Merchant Center, then structure the feed to support strong Shopping and Performance Max performance.