UK SHOPIFY AGENCY
Shopify agency for brands built to sell.
Rococo is a UK Shopify agency and Shopify development company, building, redesigning and scaling Shopify and Shopify Plus stores with clean Liquid, strong UX and SEO foundations, so ambitious brands can grow with confidence. As a full-service Shopify web development company, we cover everything from store builds and migrations to custom apps and ongoing growth.
CLIENTS & PARTNERS
Trusted by ambitious Shopify brands
We work alongside growing businesses that need more than disconnected marketing services.
The position
Shopify done properly, not just switched on.
Shopify makes it easy to launch a store. It does not make it easy to build one that converts, loads fast and scales. A theme installed off the shelf will only take you so far. We build Shopify and Shopify Plus stores around your commercial goals, with clean Liquid, considered UX and performance treated as a requirement, not an afterthought. As a Shopify ecommerce agency, we build for revenue, not just launch day.
Shopify agency
Shopify, engineered to sell.
Everything you need to build, move and grow on Shopify, delivered by one senior team.
01
Shopify store builds
New Shopify and Shopify Plus stores designed and developed from scratch, with clean Liquid, conversion-led UX and everything set up to grow.
02
Shopify redesigns
Redesigns of existing Shopify stores that lift conversion, modernise the experience and fix the performance and UX issues holding sales back.
03
Store migrations to Shopify
SEO-safe migrations from WooCommerce, Magento, BigCommerce or a legacy build, moving products, customers and order history while protecting your rankings.
04
Custom theme and app development
Bespoke Shopify themes and custom apps built to standard, extending the platform with the exact functionality your brand needs.
05
Payments, shipping and checkout
Optimised checkout, tuned payment providers and shipping logic built to reduce drop-off and turn more visitors into orders.
06
Speed, security and maintenance
Performance tuning, hardening and proactive maintenance so the store stays fast, secure and reliable long after launch.
Choosing an agency
How to choose a Shopify development
company.
Not every Shopify development company works the same way, and the wrong choice is expensive to unpick. If you are comparing agencies, these are the things worth checking before you commit, whether you talk to us or anyone else.
Ask who writes your code
Find out whether senior developers or juniors build your store. It is the difference between clean Liquid and a project you pay to fix later.
Check how they build
Off-brief code and stacked apps slow a store down. Ask how they structure a theme and keep it fast and maintainable.
Probe their SEO and migrations
A good agency protects your URLs, redirects and rankings when replatforming. If SEO is an afterthought, keep looking.
Confirm performance is in scope
Speed and Core Web Vitals drive both conversion and rankings. Make sure they are a requirement, not an upsell.
Expect honest platform advice
The right partner tells you when Shopify is not the best fit, rather than selling you the platform that suits them.
Look for growth after launch
The build is the start, not the finish. Choose a company that offers ongoing development, CRO and SEO to keep the store improving.
Why Shopify
When Shopify is the right choice.
Shopify is not right for every brand, and we will tell you if it is not. Rococo is a Shopify Partner and also a WordPress and WooCommerce specialist, so we recommend the platform that fits your business, not the one that suits us. When Shopify is the right call, these are the reasons why.
Speed of launch
Shopify gets a professional, secure store live faster than almost anything else, so you can start selling sooner.
Managed and secure platform
Hosting, security, updates and uptime are handled for you, so your team can focus on products and growth.
A huge app ecosystem
Extend the store quickly with a mature ecosystem of apps and integrations, from email to reviews to fulfilment.
Scales to Shopify Plus
Start on Shopify and move up to Shopify Plus for enterprise automation and volume, without leaving the platform.
Scaling up
Shopify Plus and headless commerce.
As your volume grows, standard Shopify is not always enough. For brands that need more power, automation and control, we build on Shopify Plus and with headless architecture.
Shopify Plus web development
Enterprise-grade Shopify for high-volume brands, with advanced checkout customisation, automation through Shopify Flow, higher API limits, more staff accounts and wholesale channels. We build and migrate Shopify Plus stores, and give you a straight answer on when the upgrade is worth it.
Headless Shopify builds
When you need a fully custom front end, we build headless Shopify with Hydrogen or the framework that fits, keeping Shopify’s checkout and back office while giving you complete control over experience and site speed.
who it’s for
Built for brands ready to scale on Shopify.
Growing D2C brands
Direct-to-consumer brands that have outgrown a starter setup and need a store built to scale and sales growth.
Retailers replatforming
Businesses moving to Shopify from WooCommerce, Magento or a legacy build who need a safe, SEO-led migration.
Shopify Plus and high volume
Established brands scaling globally that need enterprise automation, integrations and performance.
Brands that outgrew a template
Stores held back by an off-the-shelf theme that need custom design, UX and development.
Selected work
Shopify projects we are proud of.
-
Networks Direct
Four websites into one platform, and a B2B portal built to scale
72.4%Engagement Rate+383%KeywordsNetworks Centre had grown into the UK’s largest independent distributor of fibre and network infrastructure, but its website had sprawled into four disconnected sites.…
-
Subbuteo
Growing social awareness and email performance for an iconic tabletop football brand
68%Email open rateSubbuteo needed a stronger digital campaign approach to support social awareness, product launches and online sales. Rococo supported the brand across social media, email…
-
ThreadBear Design
Helping a handcrafted children’s toy brand build a more joined-up eCommerce growth system
5.6%Conversion437%Organic increaseThreadBear Design needed a more connected approach to online growth, bringing together eCommerce support, SEO, paid media, content, reporting, web development and B2B sales…
Why Rococo
A senior Shopify agency, not a factory.
✓
Senior Shopify developers
Your store is built by senior Shopify specialists, never juniors finding their feet on your project.
✓
Clean, maintainable Liquid
Code written to standard so future changes are quick, safe and cheap, not a rebuild every time.
✓
Performance and security built in
Speed, Core Web Vitals, hosting alignment and hardening treated as core requirements from day one.
✓
SEO-ready structure
URLs, schema, content structure and performance built with SEO in mind so the store can rank, not just launch.
✓
Joined up with marketing
Shopify development aligned with SEO, paid media, CRO and email, so the store is built to grow, not sit still.
✓
Honest platform advice
We are a Shopify Partner and a WooCommerce specialist, so we tell you when Shopify is right and when it is not.
How we work
How we run a Shopify project.
01
Discover
We start with your brand, customers and commercial goals, so every technical decision supports revenue.
02
Plan
We map the build, the migration and the integrations, with a clear scope, timeline and proposal upfront.
03
Design
Conversion-led UX and design that feels natural on every device, not just visually appealing.
04
Build
Clean, scalable Liquid and careful integration work, tested across devices, browsers and edge cases.
05
Launch and support
A smooth, SEO-safe launch, then ongoing optimisation, CRO and support to keep the store growing.
PERFORMANCE YOU CAN MEASURE
Shopify, in numbers.
Figures from Shopify projects across build, migration and optimisation work. We report every number transparently against your own baseline.
+383%
In organic keywords ranking for Networks Direct
+437%
Organic traffic increase for ThreadBear Design
+84%
Page speed improvement for Mud Foods
-18%
Bounce rate reduction on Subbuteo
“Working with Rococo has been a revolution. They’ve been dynamic, inspiring and fun to work with and they’ve delivered on every aspect of the brief, but the one thing that has impressed me most is that they never once said, ‘that can’t be done’ rather, their attitude is ‘leave it with us, we’ll find a solution and make that work’”
Christian Barrington
Mud Foods
Let’s talk
Ready to build a Shopify store that sells?
A 30 minute call with a senior Shopify specialist. Honest advice on whether Shopify is right for you and exactly what your store needs to grow.
In their words
What our clients say.
“Rococo Digital delivered a website that has transformed our brand presence. It’s fast, modern, and built to scale with our business.”
Danielle Hanson
ThreadBear Design
“The data speaks for itself. Sales are up 150%, bounce rates are down, and customers are spending longer on site.”
John Lofting
D2F Fitness
“We’ve worked with other agencies, but Rococo’s eCommerce knowledge and support are unmatched.”
Katie Johnson
Networks Direct
Related services
Shopify questions.
A Shopify agency designs, builds, migrates and supports Shopify and Shopify Plus stores. At Rococo that also means joining the store up with SEO, paid media, CRO and email, so it is built to grow rather than just go live.
It depends on the business. Shopify is the fastest, lowest-maintenance way to launch and scale, with security and hosting handled for you. WooCommerce gives you more control and no platform fee, but needs more hands-on management. We build on both, so we will give you a straight answer. Our Shopify vs WooCommerce guide compares them in depth.
Yes. We handle SEO-safe migrations from WooCommerce, Magento, BigCommerce and legacy builds, moving products, customers and order history while preserving your URL structure, redirects and rankings.
Yes. We build fully custom Shopify themes around your brand and UX goals, and develop custom apps and integrations where you need functionality beyond the standard platform. We can also work with existing themes for a quicker, more budget-conscious build.
Shopify can rank very well when it is built properly. We structure URLs, schema, content and performance with SEO in mind from the start, and our Shopify SEO team can grow organic traffic after launch.
Small Shopify builds typically start from around £5,000, with larger and Shopify Plus projects going higher depending on complexity, integrations and design scope. Every project is scoped to your goals with a clear proposal upfront.
Most Shopify builds run from around six to twelve weeks, depending on design complexity, the number of integrations and whether it is a fresh build or a migration. Shopify Plus and heavily customised projects take longer. We give you a clear timeline in the proposal before any work starts.
Shopify covers the vast majority of growing brands. Shopify Plus is the enterprise tier, adding higher volume, advanced automation, more staff accounts, custom checkout and deeper API access. We build on both and will tell you honestly when Plus is worth it and when standard Shopify is plenty.
Yes. Beyond launch we offer retained Shopify development, maintenance, CRO and SEO, so your store keeps improving. Many clients stay with us for ongoing growth work rather than treating the build as a one-off.