Shopify consultant UK
Shopify consultants for the decisions that are expensive to get wrong.
Rococo is a Shopify Partner offering Shopify consulting to UK brands: Shopify Plus readiness, replatform and app decisions, store audits, and ongoing advice alongside your own team. Your consultants are Jake Boase and Matthew Jones, the two directors who build and grow Shopify stores for a living.
When to bring in a consultant
Consulting earns its fee when the decision is big.
When a Shopify consultant is worth it
You are weighing up Shopify Plus, leaving Magento or WooCommerce, rebuilding a theme, choosing between agency proposals, or trying to work out why growth has stalled. The decision is large and hard to reverse, and the people offering you options are often the same people who want to sell you the build.
When it is not
If you know what needs doing and have the team to do it, you need hands, not advice. If the store is new and needs a theme set up, a freelancer or Shopify’s own setup support will cost less. We would rather tell you that on the first call.
Shopify consulting services
What we are brought in to decide.
Every engagement ends with a clear recommendation and a plan that your team, your current agency or ours can deliver.
Shopify Plus readiness
Whether Plus pays for itself at your volume. Checkout extensibility, B2B, Shopify Markets and automation weighed against the cost difference, modelled on your own numbers with our Shopify fee calculator.
Replatform and migration advice
Leaving Magento, WooCommerce or BigCommerce. What moves, what breaks, the redirect and data risk, and a realistic timeline, before you sign anyone.
Store audit and roadmap
Theme, apps, speed, tracking, SEO and conversion reviewed together, then turned into a prioritised 90 day roadmap. Start with the free automated audit if you want a quick read first.
App and tech stack review
The apps you pay for, where they overlap, what they cost you in page speed, and how Shopify connects to your ERP, Klaviyo and fulfilment.
Shopify SEO and CRO direction
For teams with developers but no search or conversion lead. We set the priorities and review the work, and your team ships it. More on our CRO work.
Proposal and build reviews
An independent second opinion on an agency proposal, a statement of work or a build in progress, before you commit the budget.
How consulting works
Three ways to work with a Shopify consultant.
Most brands start with the first and decide from there. There is no obligation to move on to the second or third.
Audit and roadmap
A fixed fee and a fixed scope. We review the store, the data and your plans, then walk your team through a written roadmap. The fee is credited against the first month if you go on to work with us.
Ongoing advisory
A set number of hours each month alongside your in-house team or developers: direction, reviews and a second pair of eyes on releases. We advise, your team builds.
Advice that turns into delivery
Where the answer is a build, a migration or a growth programme, the same people run it. Nothing is lost in a handover between the consultant and the agency.
Your consultants
Named people, not a faceless team.
Shopify consulting at Rococo is done by Jake Boase and Matthew Jones, the co-founders. Between them they cover the build and the marketing, so advice on one is never given without the other in mind. You will not be passed to a junior after the first call.
Case study
Advice from people who deliver it.
ThreadBear Design, a London handcrafted toy and gift brand, needed structure across a Shopify store, SEO, paid media, content and B2B sales. The priority was a clearer plan across every channel before anything else was built. Organic traffic has since grown 437%, ranked keywords 312% and B2B orders 139%.
“They have become a genuine extension of our team, giving us clearer priorities, stronger commercial thinking and much more confidence in where we should be focusing our time and investment.”
Danielle Hanson, ThreadBear Design
Shopify consultant FAQs.
A Shopify consultant helps you make and plan the big decisions on your store: whether to move to Shopify Plus, how to replatform, which apps and integrations to use, and where growth is being lost. The output is a clear recommendation and a plan, which your team, your current agency or we can then deliver.
Most consulting starts with the Verified Shopify Growth Assessment at £2,500, credited in full against the first month if you go on to a partnership within 30 days. Ongoing advisory is priced on the hours you need each month, and full growth partnerships start from £4,000 a month. Builds and migrations start from £20,000.
If you are weighing up Plus, it is worth getting advice before you sign. Plus adds checkout extensibility, B2B, more automation and lower card rates, but the monthly cost is much higher, and whether it pays back depends on your order volume and how much of it you will use. We model it on your own numbers and tell you if standard Shopify is still the better call.
A written roadmap covering the theme, apps, speed, tracking, SEO and conversion, with every recommendation prioritised by likely revenue impact and effort. We walk your team through it on a call, so the people who will act on it can ask questions before anything is built.
Around 10 working days from the point we have access to Shopify, GA4 and Search Console. Ongoing advisory starts as soon as the scope is agreed.
Yes. Advisory engagements are often exactly that: we set direction and review the work, and your developers or agency build it. We are happy to work alongside whoever is already in place.
Yes. Rococo is a Shopify Partner and builds on both Shopify and Shopify Plus, so the advice comes from people who deliver the work, not only recommend it.
Yes. We work with UK brands and with US brands expanding into the UK.
get in touch
Tell us a little about your store.
A few quick details help us point the conversation in the right direction. We reply within one working day, and the first call is a focused 30 minutes with a senior member of the team, not a sales pitch.
Prefer to skip the form? Book a Growth Call directly.