• Magento vs Shopify: which is right for your store?

    Magento vs Shopify compared for UK brands: the real total cost of ownership, customisation, B2B, security and developer availability. Plus an honest look at when Magento is still the better answer and when moving is worth it.

  • Shopify vs Shopify Plus: which one do you actually need?

    Shopify vs Shopify Plus compared for UK brands: pricing, checkout, B2B, international selling, automation and limits. Plus an honest framework for deciding whether the upgrade is worth it, or whether standard Shopify is still the right home.

  • What is Shopify Plus? A UK guide for growing brands

    Shopify Plus is Shopify’s enterprise tier, built for brands doing serious volume or running B2B, wholesale and international from one place. This guide explains what it actually adds over standard Shopify, who it suits, what it costs and when the upgrade is worth it.

  • Rococo Digital featured in Kilowott’s Framework magazine

    We are pleased to share that Rococo Digital has been featured in the July 2026 issue of Kilowott’s Framework magazine, “The Rise of AI-Powered Digital Agencies”, alongside agency founders and leaders from around the world. The issue explores how artificial intelligence is reshaping the agency world, from creative workflows and client experience to the way…

  • What is B2B eCommerce?

    B2B eCommerce is the sale of products or services from one business to another through an online platform, rather than by phone, email, sales rep or paper order. Think a manufacturer selling to retailers, a wholesaler supplying trade customers, or a distributor taking repeat orders from dealers, all handled through a website or ordering portal…

  • What is a good eCommerce conversion rate?

    Ask what a good eCommerce conversion rate is and the honest answer is that it depends on what you sell, who you sell to, and how you measure it. A food and drink brand and a furniture retailer are playing different games, and a rate that looks poor on paper can be perfectly healthy for…

  • How to increase eCommerce sales

    There is no single trick to increasing eCommerce sales. Revenue comes from four levers, and the fastest growth usually comes from fixing the ones you have been neglecting rather than pouring more money into the one you already know. Most stores default to buying more traffic, when the quicker wins are often sitting in conversion…

  • What Is a Good ROAS for eCommerce?

    What is a good ROAS for eCommerce? A clear 2026 UK guide to the ROAS formula, break-even ROAS by margin, realistic benchmarks and how to set a target that actually turns a profit.

  • Best eCommerce platform in the UK

    Ask ten agencies for the best eCommerce platform and you will get ten answers, usually whichever one they happen to build on. The truth is less convenient: there is no single best platform, only the best fit for your products, budget and how you want to run the business. Pick the wrong one and you…

  • The eCommerce SEO checklist

    eCommerce SEO is not one big job, it is a series of small, fixable things across your store. This checklist breaks it into the seven areas that actually move rankings for online shops, in the order we would work through them. Use it as a practical to-do list, whether you are auditing your own store…

  • Shopify vs WooCommerce: which is right for your store?

    If you are building or replatforming an online store, the choice usually comes down to two names: Shopify and WooCommerce. Both can run a serious eCommerce business. They just get you there in very different ways. We build on both, so we have no reason to talk you into one over the other. This guide…

  • How much do Google Ads cost in the UK?

    “How much do Google Ads cost?” is one of the first questions every business asks, and the honest answer is: as much or as little as you decide. There is no fixed price. You set the budget, and Google works within it. That said, “it depends” is not very helpful on its own. So here…