UK Shopify agency
A Shopify agency that builds, migrates and grows stores.
Rococo is a UK Shopify agency and Shopify Partner. One senior team covers the whole store: Shopify and Shopify Plus builds, migrations from Magento and WooCommerce, Shopify SEO, Klaviyo email, paid media and conversion work, planned and run as one system rather than a list of suppliers.
Results from Shopify stores we work with
- +437% organic traffic for ThreadBear Design, a handcrafted toy brand on Shopify
- 6.2% conversion rate for Tender Leaf Toys
- Headless Shopify build that held up when Mud Foods won Aldi’s Next Big Thing and traffic surged overnight
- £260k+ B2B platform build for Networks Centre, four sites into one trade portal
Stores and brands we work with
Shopify services
Everything a Shopify store needs, from one team.
Most Shopify problems are not Shopify problems. They are a build decision made without the marketing plan, or a marketing plan that ignores what the store can actually do. We run both, so the decisions line up. If you want an independent view before committing to a build, start with our Shopify consultants.
Shopify development
New stores, redesigns and custom Shopify builds with UX, conversion and SEO foundations planned in from the first wireframe.
Shopify Plus
Plus builds, replatforming, B2B and wholesale storefronts, international selling and checkout extensibility for brands that have outgrown standard Shopify.
Shopify migration
Magento to Shopify, WooCommerce to Shopify and Plus replatforming, with redirect mapping, product data and rankings protected through the move.
Shopify SEO
Technical, product and collection SEO built around Shopify’s own rules, so organic revenue compounds rather than leaks through duplicate URLs and thin collections.
Klaviyo email and retention
Flows, segmentation and campaigns as a Klaviyo partner, wired into the store data so retention revenue is measured, not assumed.
Google Shopping and paid media
Shopping, Performance Max and paid social run against ROAS and margin, with the feed and landing pages fixed first so the spend has something to convert on.
Conversion optimisation
Research, UX analysis and structured testing on product pages, collections and checkout, so the traffic you already pay for turns into more orders.
Shopify B2B and trade portals
Wholesale pricing, customer-specific catalogues, account ordering and ERP integration for brands selling to trade as well as direct.
Ongoing growth partnership
SEO, paid, email, CRO and store improvement run month to month from one plan, with reporting that shows revenue by channel rather than activity.
Why Rococo
Shopify Partner. Senior team. Build and marketing in the same room.
Shopify Partner
We build on Shopify and Shopify Plus as a Shopify Partner, and we also run the marketing on the stores we build. That is rarer than it sounds. Most agencies do one or the other and hand the rest to someone else.
The people who scope it, run it
Jake Boase and Matthew Jones, the co-founders, stay on every account. There is no handover to a junior team after the pitch.
Judged on revenue
Every engagement reports on organic revenue, paid return and retention revenue, not sessions and impressions. If a channel is not paying, we say so and move the budget.
Jake Boase and Matthew Jones, co-founders
The two people who scope your project are the two people who run it. Between them they cover the build and the marketing, which is why the plan for one is never written without the other. Based in Arundel, West Sussex, with the team in house rather than offshore.
Accredited on the platforms we build and run on:
Shopify work
Stores we have built and grown.
ThreadBear Design
A handcrafted toy brand on Shopify. Product and collection SEO grew organic traffic 437%, alongside email and paid work run from the same plan.
Mud Foods
An award-winning pie maker whose headless Shopify build had to hold up the week they won Aldi’s Next Big Thing on Channel 4. It did.
Networks Centre
Four websites consolidated into one Shopify platform with a B2B trade portal, a £260k+ build that changed how the business takes orders.
Free Shopify tools
Tools we built because we needed them.
Shopify fee calculator
UK plan costs and card rates against your own revenue and order volume, so you can see whether a higher plan is actually cheaper.
Migration redirect generator
Turns your old and new URL lists into a Shopify-ready 301 redirect CSV, the file every replatform needs and most people build by hand.
Free Shopify store audit
A scored report on your storefront with the specific issues holding back conversion, in a few minutes, no call required.
Shopify guides
The decisions we get asked about most.
- Shopify vs WooCommerce: which is right for you?
- Magento vs Shopify: which is right for your store?
- Shopify vs Shopify Plus: which do you actually need?
- What is Shopify Plus? A UK guide for growing brands
- The best eCommerce platform in the UK
- UK eCommerce statistics 2026
- How to optimise your Shopify store for Google
- What is a good eCommerce conversion rate?
Shopify agency FAQs.
Yes. Rococo is a Shopify Partner and builds on both Shopify and Shopify Plus. We also run the marketing on the stores we build, which is the part most Shopify agencies hand off.
No. We are an eCommerce agency first. Shopify is the platform we recommend most often, and we also build and grow WooCommerce stores and B2B trade portals. If Shopify is not the right fit for your catalogue or your integrations, we will say so.
Migrations and Shopify Plus builds start from £20,000, with the final figure depending on catalogue size, integrations and how much has to be rebuilt rather than moved. Ongoing growth partnerships start from £4,000 a month. We scope everything after a short call and an audit, and we give a fixed proposal rather than an estimate.
Yes, and it is common. We start with an audit of the theme, apps, speed and SEO, tell you what is worth keeping, and take it from there. We do not rebuild for the sake of it.
We are based in Arundel, West Sussex, and work with brands across the UK and internationally, including US brands expanding into the UK market. For London brands, see our Shopify agency in London page.
get in touch
Tell us a little about your store.
A few quick details help us point the conversation in the right direction. We reply within one working day, and the first call is a focused 30 minutes with a senior member of the team, not a sales pitch.
Prefer to skip the form? Book a Growth Call directly.