Shopify agency London
A Shopify agency for London brands that want to grow, not just launch.
Rococo is a Shopify Partner working with London eCommerce brands on Shopify and Shopify Plus builds, migrations, Shopify SEO, Klaviyo, paid media and conversion work. The developers and the marketers sit in one senior team, and the two directors who scope your project are the two who run it.
Case study
How we grow a London Shopify brand: ThreadBear Design.
ThreadBear Design is a London handcrafted children’s toy and gift brand selling direct on Shopify and to trade stockists. They came to us with a strong product and brand story, but with a store, SEO, paid media, content and B2B sales that were being run as separate jobs.
We rebuilt the store on Shopify, then brought the rest into one growth plan: product and collection SEO, blogs and content, paid media, reporting, and support for the B2B portal that handles wholesale orders.
It is a common starting point for the brands we work with: a good product, a store that was built and then left, and marketing that nobody has connected back to what the store can do.
437%
Increase in organic traffic
312%
Increase in ranked keywords
139%
Increase in B2B orders
What ThreadBear say
Structure, direction and clearer priorities.
“Rococo has taken the time to really understand our products, our customers and the way our business works, rather than simply applying a standard marketing approach. That understanding has helped bring much more structure and direction to our online activity, from how we approach our Shopify store and customer journey through to SEO, campaigns and wider growth opportunities. They have become a genuine extension of our team, giving us clearer priorities, stronger commercial thinking and much more confidence in where we should be focusing our time and investment.”
Danielle Hanson, ThreadBear Design
Shopify services for London brands
Shopify developers and marketers in one team.
It is common for a brand to have a build agency, a separate SEO supplier and a freelancer on paid social, none of whom talk to each other. We do the build and the growth, so the decisions line up.
Shopify development
New stores, redesigns and custom theme work from Shopify developers who plan UX, conversion and SEO in from the first wireframe.
Shopify Plus
Plus builds, B2B and wholesale storefronts, international selling through Shopify Markets and checkout extensibility for brands that have outgrown standard Shopify.
Shopify migration
Magento and WooCommerce to Shopify, with redirect mapping, product data and rankings protected through the move.
Shopify SEO
Technical, product and collection SEO built around how Shopify handles URLs and duplicate content. The work behind ThreadBear’s organic growth.
Klaviyo email and retention
Flows, segmentation and campaigns as a Klaviyo partner, wired into the store data so repeat revenue is measured, not assumed.
Conversion optimisation
Research, UX analysis and testing on product pages, collections and checkout, so the traffic you already pay for turns into more orders.
How we work with London brands
Based in Sussex. Working with London brands week to week.
We are based in Arundel, West Sussex, not in London, and we would rather say so up front. The work itself does not depend on a postcode: the build, SEO, email and paid media run from one shared plan, with the same senior people on every call.
Discovery before anything is built
The first workshop is where we learn how your business works: the range, the margins, the customers, the stockists, the systems. It is run by the people who will be doing the work, not a sales team.
Weekly work, shared openly
Builds run on a staging store you can see at any time. Marketing runs from one plan with a shared task list, and you speak to the person doing the work rather than an account manager passing messages on.
Reviews on revenue, not activity
Monthly reporting shows organic revenue, paid return and retention revenue by channel. Every quarter we reset the priorities for the three months ahead, based on what the numbers showed.
What London Shopify brands ask us for
The problems we get brought in to fix.
Competing nationally from day one
A London brand is not selling to London. It is selling to the whole UK against national retailers and every other DTC brand in its category. That makes Shopify SEO and Google Shopping the channels to get right, and both depend on how the store is built.
Selling direct and to trade
Plenty of product brands sell through stockists as well as online. Wholesale pricing, trade accounts and ordering can run on Shopify alongside the retail store, which is the B2B work behind ThreadBear’s 139% rise in trade orders.
Selling beyond the UK
Shopify Markets handles currencies, duties and local domains for international selling. Setting it up so each market is indexed properly and priced sensibly is a build decision and a marketing decision at once, which is why we do both.
Selected work
Stores we have built and grown.
Shopify brands who wanted the build, the search side and the commercial outcome owned by one team rather than three. For everything we do on Shopify across the UK, see our Shopify agency page.
Why Rococo
The people who scope it are the people who run it.
Jake Boase and Matthew Jones, the co-founders, stay on every account. Between them they cover the build and the marketing, so the plan for one is never written without the other. The team is in house rather than offshore, and there is no handover to juniors after the pitch.
Shopify agency London FAQs.
No. We are based in Arundel, West Sussex. We work with London brands including ThreadBear Design, with the same senior team running the work week to week.
Our pricing is the same wherever you are based. Migrations and Shopify Plus builds start from £20,000, with the final figure depending on catalogue size, integrations and how much has to be rebuilt rather than moved. Ongoing growth partnerships start from £4,000 a month. We scope everything after a short call and an audit, and give a fixed proposal rather than an estimate.
Yes. Rococo is a Shopify Partner and builds on both Shopify and Shopify Plus. We also run the marketing on the stores we build, which is the part most Shopify agencies hand off.
Our Shopify developers are in house. The same team handles theme work, custom sections, app integrations and B2B builds, and works alongside the people running your SEO, email and paid media.
Yes, and it is common. We start with an audit of the theme, apps, speed and SEO, tell you what is worth keeping, and take it from there. We do not rebuild for the sake of it.
get in touch
Tell us a little about your store.
A few quick details help us point the conversation in the right direction. We reply within one working day, and the first call is a focused 30 minutes with a senior member of the team, not a sales pitch.
Prefer to skip the form? Book a Growth Call directly.