UK Klaviyo agency · Certified Klaviyo Partner
Klaviyo agency for Shopify brands that want email to earn its keep
Flows, segmentation, campaigns and SMS built inside Klaviyo, connected properly to your Shopify data and judged on revenue per recipient.
Rococo is a UK Klaviyo email marketing agency and certified Klaviyo Partner for Shopify and Shopify Plus brands. We also build Shopify stores, so the store changes a flow depends on are made by the same team that writes it.
Jake, Matt and the team run every account from Arundel, West Sussex.
- Certified Klaviyo Partner and Shopify Partner
- Rolling monthly, no long contract
Built in three stages, in this order.
- 1Recover revenue
- 2Win the second order
- 3Keep customers, protect the list
The position
Most Klaviyo accounts run on three flows and a weekly send to everyone.
A welcome email, an abandoned cart and a newsletter to the whole list. That is where most accounts we audit stop, and it leaves the most valuable parts of Klaviyo switched off.
Three flows live, the rest never built
Browse abandonment, post purchase, replenishment, win back and sunset are missing, so the revenue that should arrive without anyone pressing send never does.
Every campaign sent to the whole list
The same email goes to a first time subscriber, a loyal customer and someone who has not clicked in a year. Engagement drops, and so does inbox placement.
Judged on open rates
Apple Mail Privacy Protection marks emails as opened for Apple Mail users whether they were read or not, so open rate looks healthy while revenue per recipient goes nowhere.
Rococo builds the full flow set, the segments behind it and the Shopify data it runs on, then reports on the revenue it brings in.
The flow map
Not three flows. The full set, built in stages.
Most Klaviyo accounts we audit run a welcome email, an abandoned cart and not much else. We build out the full set of flows a Shopify brand needs, in three stages so the revenue comes in first, then keep adding to it.
1Stage 1
Recover revenue
Welcome, abandoned checkout, cart and browse flows that turn sign ups and site visits into first orders.
2Stage 2
Win the second order
Post purchase, cross sell, replenishment and back in stock flows, so a first order becomes a habit.
3Stage 3
Keep customers, protect the list
Win back, VIP and sunset flows that bring lapsed customers back and keep your sending reputation healthy.
That is the starting point, not the finish. Every account then gets flows built around its own products, customers and margins, which is where most of the extra revenue comes from, and each one is tested against a holdout group so you can see what it adds.
Klaviyo services
Everything a Klaviyo email marketing agency should run for you.
Strategy, build, copy, design and reporting, all inside Klaviyo and all done by our own team. Most brands need every one of these, in roughly this order.
Flow build and optimisation
The full flow set on the map above, built, written and tested, then improved every month on real results.
Segmentation
Segments built on what customers do, from engagement and order history to predicted lifetime value, so each send reaches the right people.
Campaign calendar
A monthly plan around launches, seasons and stock, written, designed and sent to the segments most likely to act.
Sign up forms and list growth
Pop ups, flyouts and embedded forms tested for conversion, with the right incentive and consent captured properly.
SMS in Klaviyo
SMS used where it earns its place, sequenced with email so customers hear from you once, with UK consent and quiet hours handled.
Deliverability
SPF, DKIM and DMARC, a branded sending domain, list hygiene and sunset rules that keep you inside Gmail and Yahoo’s sender requirements.
Shopify data and integration
Events, catalogue and customer data checked at source, and the store changes a flow depends on built by our developers.
Email design and copy
Templates built in Klaviyo’s editor so your team can use them too, and every email written in your brand voice.
Reporting on revenue
Flow and campaign revenue reported separately, revenue per recipient, holdout tests and a reconciliation against Shopify.
Talk it through with Jake or Matt, the directors who run every Klaviyo account.
Segmentation
The segments that decide who gets each email.
A Klaviyo specialist spends as much time on segments as on emails. These are the ones we set up first, and why each exists.
Who campaigns go to
- Engaged in the last 30, 60 and 90 days. Built on clicks, site visits and orders, not opens, so the list you send to is the list that reads.
- First time buyers and repeat buyers. A customer on their first order needs different messages from one on their fifth.
- VIPs by spend or predicted lifetime value. Early access and better treatment for the customers who matter most.
- Interest segments. Built from the collections and products people browse and buy, so a launch goes to the people who care about it.
Who gets protected
- Never purchased, long time subscribed. Fewer sends and a different message, rather than the same discount every week.
- Discount only buyers. Held back from offers they would have bought without, to protect margin.
- At risk and lapsed. Routed into win back rather than hit with full price campaigns that go unread.
- Unengaged for 120 days. Sunset and suppressed, so they stop dragging down inbox placement for everyone else.
Who does the work
Klaviyo experts who also build your Shopify store.
Most retention problems need two fixes: a flow to catch the customer, and a store change to give them somewhere useful to land. Here both sit with one team in Arundel, West Sussex.
- Certified Klaviyo Partner. Working inside Klaviyo every day, not learning it on your account.
- Shopify Partner. We build Shopify and Shopify Plus stores, so events, catalogue data and on site changes are handled properly at source.
- Directors on every account. Jake Boase and Matthew Jones scope and run every engagement. You speak to the people doing the work.
- Email as part of the plan. Klaviyo runs alongside SEO, paid media and CRO, so email is planned around launches and traffic, not in isolation.
“What we value most is that they don’t look at each channel in isolation, they take a much broader view of the customer journey and how everything works together.”
Martha Silcott, Founder & CEO, The Fab Bag Company
The specialists on your account.
A small in-house team does the hands-on work alongside Jake and Matt. Nothing is resold or outsourced.
Named results
Klaviyo accounts we have grown.
Real figures from Klaviyo and Shopify for two brands we run email for, each with a full write up in our case studies.
The Fab Bag Company · Klaviyo
+189%Email driven revenue
331Subscribers in five months, up from 6
Mud Foods · Klaviyo
2,873Subscribers four months after starting at 364
7.9xList growth in four months
Trusted by brands who expect results
How it runs
How we run a Klaviyo engagement.
From the first audit to the monthly report. Flows come first, because they keep earning after the work is done.
Klaviyo audit
Every flow, segment, form and campaign reviewed, deliverability and Shopify data checked, and a roadmap with what each fix is worth.
Weeks 1 to 2Foundations
Authentication, sending domain, Shopify events and the core segments put right before anything new is built.
Weeks 3 to 4Flow build
The flows on the map, built in order, each written, designed and tested before it goes live. The recovery flows go first.
Weeks 5 to 10Campaigns and testing
The monthly calendar starts, sent to segments, with subject lines, content and timing tested as we go.
OngoingReport and plan
Flow and campaign revenue, revenue per recipient and list health, with what we change next month.
Every month
Ways to work with us
Three ways to work with a Klaviyo agency.
Most brands start with the audit. Some go straight to a build. Nobody is tied to a long contract.
- Klaviyo auditA fixed fee and about two weeks. Every flow, segment, form and campaign scored, deliverability and data checked, and a prioritised roadmap that is yours to keep. Credited against your first month if you go on to work with us.
- Flow build projectA fixed project price after the audit. The flows on the map, designed, written, built and tested, plus sign up forms and Shopify checks, then handed over or moved onto management.
- Monthly Klaviyo managementRolling monthly. Campaign planning and sending, flow optimisation and testing, segmentation, SMS, list growth and a monthly report. Many brands run it inside a wider Shopify marketing retainer.
The timeline
6weeks, usually, to the first flows going live
The recovery flows go live first and start earning that day. The rest of the map, segmentation, testing and campaigns compound on top over the following months.
Moving to Klaviyo
- From Mailchimp, Dotdigital, Omnisend or Shopify Email. Lists, consent status, tags and profile properties move across.
- Flows rebuilt, not copied. Klaviyo’s triggers and Shopify data are richer than what you are leaving, so the old flows are the brief, not the build.
- Sending warmed up gradually. The new domain builds reputation before full volume, and the old platform stays live until the numbers match.
Still deciding? Read Klaviyo vs Mailchimp.
Who this suits
- Shopify or Shopify Plus brands with a list in the thousands and products people buy more than once.
- Brands with flows that were set up once and never touched again, or campaigns that go to everyone.
- Teams who want a partner, not a sender: someone to own the plan, the build and the numbers.
- Not yet a fit: a very small list or a once only product. We will say so and point you at the lever that pays first.
Works alongside
Klaviyo works best alongside the rest of your growth.
Email turns visitors into repeat customers. These are the channels that bring the visitors and the store that converts them.
get in touch
Tell us a little about your store.
A few quick details help us point the conversation in the right direction. We reply within one working day, and the first call is a focused 30 minutes with a senior member of the team, not a sales pitch.
Prefer to skip the form? Book a Growth Call directly.
Klaviyo agency questions.
The questions brands ask us most before hiring a Klaviyo agency. If yours is not here, ask it on the call.
A Klaviyo agency plans, builds and runs email and SMS inside Klaviyo for eCommerce brands: the automated flows, segmentation, sign up forms, monthly campaigns, deliverability and reporting. A good one knows the platform in depth, from flow logic and segment conditions to the Shopify data Klaviyo runs on, and judges the work on revenue rather than opens.
Yes. Rococo is a certified Klaviyo Partner and a Shopify Partner. That matters because most retention problems need both: a flow to catch the customer and a store change to give them somewhere useful to land.
Monthly Klaviyo management with us starts from £2,500 a month and rolls month to month. It covers campaign planning and sending, flow optimisation and testing, segmentation, SMS, list growth and a monthly report. The audit is a fixed fee, and a full flow build is a fixed project price after the audit. Many brands run Klaviyo inside a wider growth retainer from £4,000 a month alongside SEO, paid media and CRO.
Start with welcome, abandoned checkout, added to cart and browse abandonment, because they recover revenue from people already on the site. Then post purchase, cross sell, replenishment and back in stock to win the second order, and finally win back, VIP and sunset. The flow map above shows the core set and the order we build it in.
Flows start earning the day they go live. The recovery flows usually go live around week six, after the audit and the foundations, and the clearest picture comes at around three months, once there is enough data to test and refine.
Yes. Every engagement starts with a paid Klaviyo audit covering flows, segments, forms, campaigns, deliverability and data integrity, ending in a prioritised roadmap with what each fix is worth. It takes about two weeks, the roadmap is yours to keep, and the fee is credited against your first month if you go on to work with us.
Yes. SMS runs inside Klaviyo alongside email, so the same segments and flows can use both. We use it sparingly: transactional updates, abandoned checkout for opted in customers and a small number of high intent campaigns, with consent and quiet hours handled properly for the UK.
Klaviyo attributes a purchase to an email or SMS if it follows a click or open within a set window. We agree that window with you up front, report flow and campaign revenue separately, track revenue per recipient, and reconcile against Shopify so email is not claiming orders that would have happened anyway. Holdout tests on the biggest flows show the uplift is real.
Yes. Lists, consent status, tags and profile properties move across. Flows are rebuilt rather than copied, because Klaviyo’s triggers and Shopify data are richer than what you are leaving. Sending is warmed up gradually on the new domain, and the old platform stays live until the numbers match. Our Klaviyo vs Mailchimp guide covers whether to move at all.
Yes. We are a Shopify Partner and build Shopify and Shopify Plus stores, so events, catalogue data, back in stock, sign up forms and any on site change a flow needs are built by our developers rather than passed to another agency.
Ask who builds the flows after the pitch, and ask to see their flow plan. Ask how they segment, whether they fix deliverability before scaling sends, and what they report on, which should be revenue per recipient and flow revenue, not open rates. Then ask for named results with numbers, and the contract terms.
Yes. If you have someone in house running email, we can work as a Klaviyo consultant: the audit and roadmap on its own, a flow build handed over to your team, or a monthly advisory call where a Klaviyo specialist reviews the account and sets priorities. You can move to full management later if it makes sense.
Yes. Strategy, copy, design, build, testing and reporting all sit with us. Templates are built in Klaviyo’s editor so your team can use them for campaigns without a developer, and every email is written in your brand voice from a short tone workshop at the start.
Klaviyo work pays back fastest for stores with a list in the thousands and products people buy more than once. If your list is very small, we usually start with sign up forms and a lean flow set rather than full management, and grow into it as the list does.
No. Management rolls month to month. We would rather keep the account by growing revenue than by holding you to a term. Audits and flow builds are fixed price with a defined scope.
Jake Boase and Matthew Jones, the co-founders, run every Klaviyo account. Strategy, copy, design and build are done by our own team in Arundel, West Sussex, and email sits with the same people who build and optimise the store. Nothing is resold or outsourced.
Manager access to Klaviyo, collaborator access to Shopify, and access to GA4 and your DNS for the sending domain, all under accounts you own. Everything we build stays in your account if you leave.