Paid social agency for eCommerce brands ready to scale

Paid social advertising is the use of sponsored posts and ads on platforms like Facebook, Instagram, LinkedIn, and TikTok to reach targeted audiences and drive measurable business results.

We manage campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, and YouTube, tailoring creative and targeting to each platform’s audience.

About £1,500 a month going to Meta is the floor we work to. Below that the algorithm never gathers enough conversion data to learn properly, and a management fee starts to eat the return it is meant to improve. Under the floor, the better move is a clean setup and a one off audit, then run it yourself until the spend justifies help.

Mostly conversion campaigns for online stores: prospecting to new audiences, retargeting and catalogue ads, and Advantage+ Shopping where the account suits it. We also run lead generation on LinkedIn and Meta for B2B offers.

On Meta, broad targeting with strong creative now usually beats narrow interest stacks, because the algorithm finds buyers from conversion data. Our job is feeding it clean data through the Conversions API, separating new and returning customers, and testing creative that does the targeting for us.

We lead with blended ROAS reconciled against your store revenue, cost per acquisition and new customer share, reported transparently so you see exactly what is working. Platform reported ROAS is in the report too, with its flattery discounted.

The co-founders scope and run every account, targets are set from your margin, and reporting is reconciled against your store revenue rather than Ads Manager. We also build and run the store side, so tracking and landing pages are fixed by the same team.

Yes. Our in-house creative team produces the visuals, copy and video, at the monthly volume the account actually needs, because creative fatigue rather than targeting is the usual reason a good account decays. Native, UGC style ads and polished brand assets are tested against each other, and the numbers pick the winner.

Yes. Paid social creates demand while eCommerce PPC and SEO capture it, and the stores that grow fastest run them together, with email turning the traffic into repeat revenue.

The UK market runs from a few hundred pounds a month with a freelancer to five figure retainers at large London agencies. We price as a monthly retainer scoped to the work in your account, and we will give you the figure on a call once we have seen it. One thing we will say publicly: we never charge a percentage of ad spend, because that model pays an agency more for spending more, not for spending better.

There is no universal number, and a target borrowed from another brand is a common reason accounts underperform. Break even ROAS falls out of your gross margin: a store at 60% margin breaks even around 1.7, a store at 30% margin breaks even around 3.3. Your target should sit above your own break even with headroom, because the platform’s reported ROAS overstates what the ads truly added.

Usually the measurement changed more than the performance did. Since Apple’s App Tracking Transparency, Meta cannot see iOS users who opt out of tracking, so it fills the gap with modelled conversions. The fix is the Conversions API, first party data, and judging the account against your store revenue rather than Ads Manager alone.

Yes, before anyone scales your spend. The browser pixel on its own misses a meaningful share of conversions to tracking prevention and opt outs, and the algorithm optimises on whatever data it receives. We implement the Conversions API on Shopify and WooCommerce as part of onboarding, and we will not push budget through a pixel only setup.

Sometimes. Advantage+ Shopping works when an account has real conversion volume and a broad enough catalogue to give the algorithm choices. It also hides most of the levers and is happy to claim returning customers as new revenue, so on smaller or newer accounts we usually earn the data with structured campaigns first. It is a decision per account, not a policy.

Testing cycles are measured in weeks and compounding results in months. A typical account shows meaningful signal inside the first month and settles into dependable performance over a quarter. Paid social does not rescue this week’s revenue, and anyone promising that is gambling with your budget.

Jake Boase and Matthew Jones, the co-founders, scope and run every account, with the work done by our own team in West Sussex. Nothing is resold, nothing is outsourced offshore, and nobody hands you to a junior after the pitch.