Paid Social Agency for eCommerce Brands
Meta, Instagram and TikTok ads run senior side and judged on store revenue
Your customers are not searching for you every day, but they are scrolling. Rococo runs paid social for Shopify and WooCommerce brands, with Meta at the centre and LinkedIn and TikTok where the audience justifies it, built to sell rather than to collect likes.
Creative is tested weekly, targeting follows the data, and the account is judged on the revenue that lands in your store rather than the number the platform reports.
Built for ROI
Every campaign is engineered to deliver tangible business outcomes: leads, sales and brand growth. We use real-time performance data to ensure your ad spend drives consistent ROI.
Powered by Strategy
From creative direction to audience segmentation, we plan every step to ensure your message hits the right people, at the right time, on the right platform.
Driven by Insight
We track every click, view, and conversion to refine targeting, creative, and bidding strategies, improving performance week after week.
Why Choose Rococo for Paid Social?
Because we combine creativity with data to deliver results that matter.
Brands choose Rococo because we:
- Create audience-first campaigns driven by behaviour and insight.
- Build powerful ad creative that stops the scroll and sparks engagement.
- Use data-led optimisation to maximise ROI and reduce wasted spend.
- Integrate paid social with your SEO and PPC strategies for full-funnel growth.
With Rococo, your social ads do not just look good. They perform.
Trusted by Brands Who Expect Results
Fit
Who paid social works for, and who should not hire us yet.
Most agency pages claim to work with everyone. Paid social punishes the wrong fit faster than any channel we run, so here is where the line sits for us.
This works if you have
- A store with proven product market fit. Paid social scales what already converts. It is an expensive way to discover whether anything converts.
- Margin that survives the auction. Roughly 40% or better after cost of goods and delivery, or repeat purchases strong enough that the second order pays for winning the first.
- Room for both media and creative. The budget has to fund fresh ad variants every month as well as the spend itself, because fatigued creative is the usual reason accounts decay.
- A B2B offer where one client pays for the year. LinkedIn clicks cost multiples of Meta clicks, and they are worth it when a single signed client covers months of spend. We run those campaigns too.
Do not hire us yet if
- You need revenue this week. Testing cycles are measured in weeks and compounding in months. Anyone promising faster is guessing with your money.
- Your margin is under about 20% after everything. No creative or targeting saves that arithmetic on cold traffic. The honest answer is that paid acquisition is not your channel yet.
- You want posts boosted and fingers crossed. Boosting is renting reach. We build accounts with structure, measurement and a creative pipeline, and that is only worth paying for when you want the machine.
- You expect Ads Manager to be taken at face value. Meta claims credit generously. We reconcile against your store revenue, and if you would rather see the flattering number, we are the wrong agency.
Under the spend floor further down this page, the better move is usually a clean tracking setup and our free Shopify store audit, then run it yourself until the spend justifies help. We will say so on a call rather than sell you a retainer.
Our Paid Social Services
What we offer
Social media advertising moves fast, which is why our strategies are built on insight, testing and optimisation. We deliver paid social campaigns that reach, engage, and convert your audience where they spend their time.
Meta & Instagram Ads
Campaigns that combine creative excellence with data-driven targeting, designed to build brand awareness and generate conversions on Meta platforms.
LinkedIn Advertising
Target decision-makers and professionals with precision. We craft LinkedIn Ads that generate quality B2B leads and drive real ROI.
TikTok & YouTube Ads
Video-first campaigns that capture attention, tell your story, and drive measurable engagement across high-impact platforms.
Remarketing Campaigns
We re-engage users who’ve shown interest, turning lost clicks into new customers through personalised creative and smart sequencing.
Creative Strategy & Content
Ad visuals, copy, and video that cut through the noise, built to resonate, inspire, and convert.
Analytics & Reporting
Clear insights that show exactly how your campaigns perform, what’s working, and where the next opportunity lies.
Proud of our reputation
What Our Clients Say
“The level of insight and transparency from Rococo Digital is unmatched. They took our PPC strategy from average to exceptional, and our revenue growth speaks for itself.”
Ash Ali
Lanes Health Clubs
“Rococo Digital transformed our paid search campaigns, and we’re generating more qualified leads at half the cost per acquisition. Their PPC management genuinely pays for itself.”
Ian Reynolds
SecureTeam
“Our Google Ads performance improved overnight. Rococo Digital cut wasted spend and boosted conversions by over 200%. They’re the first agency that’s actually delivered on results.”
Peter Rooke
Bling2o
“Within the first month, we saw a huge jump in sales from our PPC campaigns. Rococo’s team are proactive, data-driven, and constantly refining to get us even better ROI.”
David Huggett
Lucid Financial Markets
“We’d almost given up on PPC before Rococo Digital stepped in. Now our campaigns are a key driver of business growth, delivering consistent returns month after month.”
Mark Lindfield
Lock & Lindfield
Paid Social Agency
Our Process for Paid Social Advertising
Paid Social Results
We judge campaigns the way you judge the business: on the revenue that lands, not the metrics that flatter.
- Blended ROAS reconciled to your store. Ads Manager, GA4 and your Shopify or WooCommerce revenue rarely agree, so we report all three and tell you which one to trust.
- Cost per new customer, not just cost per sale. Retargeting loves claiming customers who were coming back anyway, so new customer share gets its own line in the report.
- Creative fatigue flagged before it bites. Frequency and cost trends per ad, so winning creative is replaced on schedule rather than after the decay.
“Rococo Digital turned our social ads into a consistent growth channel. Their creative and targeting expertise are unmatched.”
Linda Cartwright – Sindy Collectors Club
More Than a Paid Social Agency
We do not just manage campaigns. We build multi-channel marketing systems that connect every stage of your customer journey.
- PPC & Google Ads
Combine search intent with social reach to dominate the digital landscape. - SEO & Content Marketing
Create long-term visibility that supports paid campaign performance. - Branding & Creative
Cohesive visuals and messaging that make your brand impossible to ignore. - CRO & Web Design
Landing pages and conversion strategies built to turn social clicks into revenue.
One strategy. One partner. Every channel optimised for ROI.
Recent marketing articles
The arithmetic
The two numbers that decide whether Meta ads make you money.
Your break even ROAS
Break even ROAS is one divided by gross margin. A store selling at £60 with a 60% margin keeps £36 per order, so it breaks even at a ROAS of about 1.7. At 30% margin the same store needs 3.3 before a single pound of profit appears.
That is why a target borrowed from a case study or another brand is meaningless. Targets on our accounts are set from your margin, per product group where the data allows it, with headroom above break even. Run your own numbers with our free ROAS calculator.
The gap between reported and real
Meta’s reported ROAS overstates what the ads truly added, because it claims credit for people who would have bought anyway, especially in retargeting and brand name audiences.
So we judge accounts on blended figures reconciled against Shopify or WooCommerce revenue and GA4, and where the spend justifies it we run holdout tests to measure what the ads actually caused. The flattering number is still in the report. It just does not set the strategy.
Meta ads
A Meta ads agency that reconciles against your store, not the dashboard.
Since iOS 14.5, Meta has been partially blind: users who opt out of tracking disappear from its view and modelled conversions fill the gap. Most agency websites still write as if the pixel sees everything. Running Facebook and Instagram ads well now starts with accepting what the platform cannot see.
Before we scale anything
- Conversions API and first party data. Server side tracking on your Shopify or WooCommerce store restores a large share of what the pixel lost. We will not push budget through a pixel only setup.
- A prospecting and retargeting split that holds. Accounts that pour everything into retargeting look brilliant for a quarter, then stall when the warm audience runs dry. Some spend that looks worse in platform is what keeps the machine fed.
- Creative volume matched to spend. The higher the budget, the faster audiences burn through ads. The monthly variant count is agreed at scoping, not left to chance.
Calls we make per account, not by policy
- Advantage+ Shopping, used with eyes open. Strong when an account has real conversion volume and a broad catalogue, opaque and flattering when misused. We tell you which side your account is on and why.
- UGC against polished creative, tested rather than preached. Native looking ads usually win the feed auction on cost. Polished assets still carry consideration. The numbers pick the winner.
- Instagram, Facebook, or both. Placement splits come from your data, not from a template.
Meta rarely works alone for a store. The search side of the same customers lives with our Google Shopping and eCommerce PPC teams, and the repeat revenue side with Klaviyo.
Cost
What it costs, and where the line sits.
How we charge
- A monthly retainer scoped to the account, covering strategy, campaign management, creative production and reporting. We give you the figure on a call once we have seen what the account needs.
- Never a percentage of ad spend. That model pays an agency more for spending more. Ours pays us for what the spend returns.
- A one off audit or setup if you are not ready for management: tracking corrected, account restructured, yours to run, with the option to grow into a retainer later.
The spend floor
About £1,500 a month going to Meta is our honest floor. Below that, the algorithm cannot gather enough conversion data to learn properly and a management fee starts to eat the return it is meant to improve.
Under the floor, the right move is usually a clean setup and the free Shopify store audit, then running it yourself. We would rather tell you that on a call than take a retainer that cannot pay for itself.
Paid Social FAQs
Our knowledgeable team of Paid Social experts are always happy to help answer questions you may have. Below are a few common questions we are frequently asked.
We run awareness, engagement, lead generation, and conversion campaigns, each built around your brand goals and audience intent.
We use demographic, behavioural, and lookalike data to pinpoint your ideal customers, ensuring your ads reach those most likely to convert.
We lead with blended ROAS reconciled against your store revenue, cost per acquisition and new customer share, reported transparently so you see exactly what is working. Platform reported ROAS is in the report too, with its flattery discounted.
Yes. Our in-house creative team produces the visuals, copy and video, at the monthly volume the account actually needs, because creative fatigue rather than targeting is the usual reason a good account decays. Native, UGC style ads and polished brand assets are tested against each other, and the numbers pick the winner.
There is no universal number, and a target borrowed from another brand is a common reason accounts underperform. Break even ROAS falls out of your gross margin: a store at 60% margin breaks even around 1.7, a store at 30% margin breaks even around 3.3. Your target should sit above your own break even with headroom, because the platform’s reported ROAS overstates what the ads truly added.
Usually the measurement changed more than the performance did. Since Apple’s App Tracking Transparency, Meta cannot see iOS users who opt out of tracking, so it fills the gap with modelled conversions. The fix is the Conversions API, first party data, and judging the account against your store revenue rather than Ads Manager alone.
Yes, before anyone scales your spend. The browser pixel on its own misses a meaningful share of conversions to tracking prevention and opt outs, and the algorithm optimises on whatever data it receives. We implement the Conversions API on Shopify and WooCommerce as part of onboarding, and we will not push budget through a pixel only setup.
Sometimes. Advantage+ Shopping works when an account has real conversion volume and a broad enough catalogue to give the algorithm choices. It also hides most of the levers and is happy to claim returning customers as new revenue, so on smaller or newer accounts we usually earn the data with structured campaigns first. It is a decision per account, not a policy.
Jake Boase and Matthew Jones, the co-founders, scope and run every account, with the work done by our own team in West Sussex. Nothing is resold, nothing is outsourced offshore, and nobody hands you to a junior after the pitch.