UK SHOPIFY PLUS AGENCY
Shopify Plus agency for brands ready to outgrow their store.
Rococo is a confirmed Shopify Partner building, migrating and growing Shopify Plus stores for ambitious UK brands, with marketing and development run as one discipline rather than two suppliers.

THE position
Shopify Plus is a bigger engine. It still needs a driver.
Most brands move to Shopify Plus for the headroom: higher throughput, proper B2B, multiple storefronts and a checkout you can finally control. Then the build lands, the extra capability sits unused, and the numbers look much the same as before.
Rococo is a confirmed Shopify Partner, and we treat a Plus project as a growth project rather than a development ticket. The team that builds the store is the team that has to grow it afterwards, which tends to concentrate the mind on the things that actually move revenue. If you are earlier in the journey, our Shopify development and Shopify SEO services cover standard Shopify builds and organic growth.
Shopify Plus services
Shopify Plus services, built around growth.
Every Shopify Plus engagement is shaped around your margins, your operational reality and the revenue the platform is capable of producing.
Shopify Plus builds
Custom Plus storefronts designed and built around how your customers actually buy, not around a theme you have to fight.
Migration and replatforming
Moves from Magento, WooCommerce, BigCommerce or standard Shopify, with URLs, rankings and data protected on the way across. See our Shopify migration and replatforming service for how we plan them, or our Adobe Commerce vs Shopify Plus comparison if you are weighing up the two.
B2B and wholesale
Company accounts, price lists, payment terms and self serve ordering, so trade customers stop emailing spreadsheets.
Checkout and conversion
Checkout extensibility, Shop Pay, bundles and Shopify Functions used deliberately to lift average order value and completion rates.
International and multi store
Markets, currencies, languages and expansion stores set up so a new territory is a decision rather than a rebuild. Our Shopify Plus international guide covers when one store is enough. Trading through more than one company? See how Shopify multi-entity payouts work.
Integrations and automation
ERP, PIM, WMS and CRM connected properly, with Shopify Flow doing the repetitive work your team currently does by hand.
Performance and Core Web Vitals
Speed treated as a revenue lever, with the app bloat and render blocking that quietly costs you sales taken out.
Ongoing growth retainers
SEO, paid, email and CRO run against the store by the same team that built it, reported on revenue.

WHERE PLUS GETS WASTED
The same six problems, in almost every Shopify Plus migration.
Shopify Plus is rarely the problem. What was scoped, and what was quietly left out, almost always is. These are the issues we find most often when we audit an existing Plus store.
Paying Plus fees for features never switched on
Rankings lost in a migration nobody planned for
Trade customers still ordering by email
Checkout left at default and never tested
A dozen apps doing what the platform already does
Build finished, growth left to somebody else
WHY ROCOCO
You work with directors, not juniors.
Strategy is owned by a director, and the team that builds your Shopify Plus store is the team accountable for growing it.

Confirmed Shopify Partner
A confirmed Shopify Partner and Klaviyo Partner, working inside these platforms every day rather than learning them on your project.
Marketing and development in one team
Search, paid, email and CRO sit alongside the developers, so growth decisions shape the build rather than arriving after it.
Measured on revenue
We report on revenue, conversion rate and average order value, because those are the numbers that justify the platform.
Audit before action
Every engagement starts with a paid audit, so the plan is built on your data before you commit to anything ongoing.
Migration without the drop
Redirects, templates, structured data and internal linking planned before launch, so a replatform does not cost you organic revenue. See our Shopify Plus SEO checklist.
Built to compound
A store and a growth programme that keep earning long after the build is signed off.
Process
How we work as your Shopify Plus agency.
Rococo works best with brands that want Shopify Plus to be a growth decision, not just a platform upgrade with a bigger invoice attached. Every project is scoped after a growth audit, with ongoing growth handled on a retainer.
Growth audit
A full review of the store, the search position, the checkout and the commercial numbers behind them.
Scope and prioritise
Agree what Plus needs to do for the business, and the order that gets you there fastest.
Build and migrate
Design, build, integrate and migrate, with search and analytics protected through launch.
Grow and report
Ongoing search, paid, email and CRO against the new store, reported on revenue.
Results
What Shopify Plus work looks like when it is measured.
Named stores, real numbers. Every one of these was a build or a migration where the marketing plan was written before the theme was.
+437%
Organic traffic for ThreadBear Design after product and collection SEO on their Shopify store, with a 5.6% conversion rate and B2B orders up 139%.
+171%
Organic traffic for Mud Foods on a headless Shopify build that held up the week they won Aldi’s Next Big Thing on Channel 4.
4 into 1
Four websites and 18,700 SKUs consolidated into one B2B platform for Networks Centre, with 100% of redirects mapped and ranked keywords up 383% after launch.
Plus deliverables
The Plus features that actually change the numbers.
Most brands pay for Shopify Plus and use it like standard Shopify with a bigger invoice. These are the parts of the platform we scope, build and measure on every Plus project.
- Checkout extensibility. Checkout UI extensions, branding API and post purchase pages built the way Shopify now requires, with checkout.liquid customisations rebuilt rather than patched.
- Shopify Functions. Custom discount logic, delivery rules and payment method rules written as Functions, so the promotions you actually run are possible without a stack of apps.
- B2B on Shopify. Company accounts, customer specific price lists, net payment terms, quantity rules and quick order lists, so trade and direct customers share one store. See our B2B eCommerce work.
- Shopify Markets. Multi currency, local pricing, translated content and hreflang set up so international storefronts rank and convert rather than just exist.
- Headless and Hydrogen, where it earns its keep. We built Mud Foods headless because the traffic pattern justified it. Most stores do not need it, and we say so.
- Launchpad and Flow. Scheduled drops, theme and price changes, and automations for tagging, fraud rules and fulfilment, set up so launches run without a developer on standby.
- ERP, WMS and 3PL integration. Stock, orders and customers flowing between Shopify and Dynamics 365 Business Central, Sage, Unleashed, Brightpearl or your warehouse system, mapped before the build starts.
- Migration to Plus. From Magento, WooCommerce, BigCommerce, Wix or standard Shopify, with redirects, product data, customers and order history moved and rankings monitored through launch. Full detail on our Shopify migration agency page, or read our guide to Shopify Plus migration.
Fit and pricing
Plus is worth it for some stores and a waste for others.
Plus is usually the right call when
- You need to change the checkout itself, not just the pages before it.
- You sell to trade and direct customers and want them in one store with different prices.
- You run, or are about to run, more than one market, currency or storefront.
- Revenue is past roughly £1m to £2m and the lower transaction rate starts paying for the licence. Our Shopify fee calculator does that sum with your own numbers.
If none of those apply, standard Shopify is still the right home and the money is better spent on growth. We cover the decision in plain terms in What is Shopify Plus? and Shopify vs Shopify Plus.
How we work
- Fixed proposals, not estimates. Every Plus build and migration is scoped after a growth audit and priced as a fixed proposal, not an estimate that grows.
- One plan for growth. Search, paid, email and CRO run from one plan on a rolling monthly retainer, reported on revenue by channel.
- The people who scope it, run it. Jake Boase and Matthew Jones, the co-founders, stay on every Plus account. No offshore build team, no handover after the pitch.
Not sure Plus is the question? Get an independent view from our Shopify Plus consultants, start with the free Shopify store audit, or see everything we do for Shopify stores on our Shopify agency page.
Build approach
Native, headless and what happens after launch.
Native Shopify Plus first
Most Plus stores are best built natively: an Online Store 2.0 theme, checkout extensions and Shopify Functions. It is quicker to build, cheaper to run and your own team can edit it without a developer.
Headless when it earns its keep
We built Mud Foods headless because its traffic pattern justified it. If a custom frontend will not pay for itself, we tell you before you commit to one.
No handover gap after launch
Redirects, tracking and rankings are checked before and after go live, then the same team carries on with search, paid, email and CRO. Nobody new has to learn your store. Comparing agencies? Use our Shopify Plus agency scorecard, including on us.
We also build and publish our own Shopify apps, including LimitField for minimum and maximum order quantities and PagePort for moving blogs and pages between stores, so we work with Shopify’s APIs and app review process directly, not only on client projects.
SELECTED WORK
Real brands, real growth.
Rococo works with brands that need the store, the marketing and the commercial outcome joined up, rather than run as separate projects.
Proud of our reputation
What Our Clients Say
Related Services
get in touch
Tell us a little about your store.
A few quick details help us point the conversation in the right direction. We reply within one working day, and the first call is a focused 30 minutes with a senior member of the team, not a sales pitch.
Prefer to skip the form? Book a Growth Call directly.
Shopify Plus agency FAQs.
A Shopify Plus agency plans, builds and grows stores on Shopify’s enterprise tier. The difference from a general Shopify agency is the scope of the problems: migration and replatforming, B2B and wholesale, multiple storefronts and currencies, checkout customisation and integration with the systems that run the rest of the business.
Shopify Plus builds and redesigns, migration and replatforming, B2B and wholesale, checkout and conversion work, international and multi store setups, ERP and CRM integration, performance and Core Web Vitals, and ongoing growth retainers covering search, paid, email and CRO.
Yes. Rococo is a confirmed Shopify Partner and a confirmed Klaviyo Partner. That combination matters on Plus projects, because the store, the retention programme and the data usually need to change together rather than in sequence.
Shopify Plus projects start from £20,000, with the final figure depending on the complexity of the migration, the integrations involved and how much B2B or international functionality you need. Ongoing growth is handled on a retainer, agreed after the audit.
Not if the migration is planned properly. Redirect mapping, template structure, structured data and internal linking are handled before launch rather than after, and rankings are monitored through the transition so anything that moves is caught early.
Yes. We often work alongside an in house team or an existing agency, either owning the build and growth or supporting on the technical, design or reporting side. If you are on standard Shopify and not sure Plus is justified yet, we will tell you that too.
Four triggers, in practice. You need to change the checkout itself. You sell to trade and direct customers and want them in one store with different pricing. You are opening a second market, currency or storefront. Or revenue has passed roughly £1m to £2m and the lower transaction rate on Plus starts to pay for the licence. If none of those describe you, standard Shopify is still the right home and we will say so on the call.
Shopify prices Plus separately from any agency fee. In the UK it currently starts at £1,800 a month on a three year term and £1,950 on a one year term, and moves to a variable fee based on revenue for very large stores. Our Shopify fee calculator compares the plans against your own revenue and order volume, and we check the current figures with you before any decision. Our Shopify Plus pricing guide breaks down the card rates, extra stores and the point at which Plus pays for itself.
Most migrations run 10 to 16 weeks from kick off to launch. A clean catalogue with no integrations sits at the short end. ERP or warehouse integration, large catalogues, B2B pricing and multiple markets push it to the long end. We give you a dated plan after the growth audit, and the redirect and data work starts in week one rather than at the end.
Magento 1 and 2, WooCommerce, BigCommerce, Wix, Visualsoft, custom built stores and standard Shopify. Each has its own traps. Magento URL structures and layered navigation, WooCommerce plugin data, and Wix’s lack of proper redirect control are the usual ones. Our free Shopify migration redirect generator produces the redirect file, and our Shopify migration agency page covers the full process.
Yes, using the tools Shopify now supports: checkout UI extensions, the branding API, Shopify Functions for discount, delivery and payment rules, and post purchase extensions. Older checkout.liquid customisations have been retired by Shopify, so if you have one we rebuild it properly rather than patch it.
Yes. Company accounts, customer specific price lists, net payment terms, quantity rules, quick order lists and separate B2B storefronts where they make sense. Our largest B2B build consolidated four websites and 18,700 SKUs into one trade platform for Networks Centre.
Retainers start from £4,000 a month and cover search, paid media, Klaviyo email and conversion work from one plan, with reporting on revenue by channel rather than activity. They roll month to month. We would rather keep the account by producing results than by holding you to a term.
Jake Boase and Matthew Jones, the co-founders, scope every Plus project and stay on the account. Design, build and marketing are done by our own team in West Sussex. There is no offshore build team and no handover to juniors after the pitch.
Native, for most brands. A native Online Store 2.0 theme with checkout extensions and Shopify Functions is quicker to build, cheaper to run and easier for your team to edit. Headless, using Hydrogen or another frontend, makes sense when you need a content experience or performance profile a theme cannot give you. We built Mud Foods headless for that reason, and we will tell you if your store does not need it.
Yes. Shopify Plus supports selling with multiple legal entities from one store, with each entity paid out to its own bank account in its own currency and assigned to the markets it serves. Expansion stores are the alternative when each company needs its own catalogue or site. Our guide to Shopify multi-entity payouts covers how it works and the limits to check.
Yes. We publish our own apps on the Shopify App Store, including LimitField for order quantity limits and PagePort for moving blogs and pages between stores. Building and maintaining public apps keeps us close to Shopify’s APIs and review process, which helps on custom Plus work.




