eCommerce growth agency · Shopify Partner
eCommerce growth partner for brands ready to scale
Rococo is your ongoing eCommerce growth partner, helping Shopify and WooCommerce brands grow existing stores through joined-up SEO, paid media, email marketing, conversion optimisation and ongoing website improvement.
For Shopify, WooCommerce and eCommerce brands that need more traffic, stronger conversion and better retention.
Trusted by brands that expect results
From handcrafted toy makers to B2B distributors, we grow stores for brands that take eCommerce seriously.
“A fresh, strategic approach to our eCommerce growth.”
“Rococo brought a fresh, strategic approach to our eCommerce growth. They understood what we were trying to achieve, challenged our thinking in the right way, and helped us move forward with much more clarity.”
Danielle Hanson, ThreadBear Design. SEO, paid media and email.
eCommerce growth does not come from more disconnected activity.
More traffic is not enough if the journey, offer and follow-up are not working together.
Many eCommerce brands are doing plenty of marketing, but the work is not always connected.
SEO, paid media, email, product pages, conversion, reporting and campaigns often sit in separate places, making it harder to see what is working and where growth is being lost.
Rococo brings these parts together so your store has a clearer growth plan across traffic, conversion, retention and ongoing optimisation.
We connect the channels, data and customer journeys behind your store so growth feels clearer, more measurable and more commercially focused.
What an eCommerce growth partner actually does.
Every eCommerce growth plan is shaped around your store, products, customers, margins, data and commercial priorities.
eCommerce SEO
Technical SEO, product and category optimisation, content structure and organic visibility improvements.
Paid media & Google Shopping
Google Ads, Shopping, paid social and campaign optimisation focused on clearer commercial performance.
Email & lifecycle marketing
Campaigns, flows and customer journeys that improve retention, repeat orders and customer value.
Conversion optimisation
Improvements to product pages, category pages, landing pages, trust signals and buying journeys.
Reporting & insight
Clear monthly reporting that explains what is working, what is not and what should happen next.
Ongoing store improvement
Practical changes to the store that support usability, campaigns, SEO, conversion and customer experience.
Where eCommerce growth often gets stuck.
Traffic is growing but sales are not
Visitors are reaching the store, but product journeys, trust signals or conversion points are not strong enough.
Product and category pages are underperforming
Important pages are not ranking, converting or helping customers find the right products quickly.
Paid media is not efficient enough
Campaigns are driving clicks, but spend is not clearly connected to profitable growth.
The store is not improving month to month
Marketing campaigns are running, but website, content and conversion improvements are not keeping pace.
Rococo connects the channels behind your store so each one supports the others.
eCommerce marketing services, from one growth plan.
eCommerce growth works better when the main channels are not treated separately. SEO brings long-term visibility. Paid media creates targeted demand and faster testing. Email and lifecycle marketing turn visitors and customers into repeat value.
Rococo connects these channels with your website, product journeys and reporting so decisions are made around the full commercial picture.
SEO & organic growth
Improving the technical, structural and content foundations that help products, categories and guides earn better visibility.
Explore SEOPaid media & Shopping
We plan and manage Google Ads, Shopping and paid social around products, margin and buying intent, so spend is tied to commercial return.
Explore Paid MediaEmail & retention
Customer journeys, campaigns and automations that support first purchases, repeat orders and long-term value, built in Klaviyo for Shopify and WooCommerce brands.
Explore EmailHow we improve eCommerce performance month to month.
eCommerce growth should not feel like random activity. Rococo gives you a clearer monthly rhythm across strategy, delivery, reporting and improvement.
Review the store and data
We review your website, analytics, product and category performance, SEO, paid media, email, customer journeys and reporting.
Prioritise the biggest opportunities
We identify where growth is being lost and agree the highest-impact work across traffic, conversion, retention and optimisation.
Deliver the improvements
We work through practical improvements across SEO, paid media, email, landing pages, product journeys, content and reporting.
Measure, learn and optimise
We review what has changed, what is working and where to focus next so your store keeps improving over time.
Beauty Works revenue growth in 12 months: £140k to £360k a month
Return on ad spend for Beauty Works: up from 2×
Organic traffic growth for ThreadBear: ranked #1 for “wooden toy”
Organic ranking growth for Mud Foods after their new web build
The people behind your growth plan.
No account managers passing messages along. The people who plan your SEO, paid media, email and conversion work are the people who do it, sitting together in our Arundel office. Jake or Matt is on your first call and every monthly review after it.
Jake and Matt
Jake sets the growth plan for each client and works hands-on across SEO, content, paid search, email and conversion.
- Growth strategy
- SEO and content
- Paid search and email
- Conversion and UX
Growth also happens inside the store.
More traffic does not automatically mean more sales. Product pages, category pages, navigation, trust signals, merchandising, offers and checkout journeys all influence how well your store converts.
Rococo looks at the store experience alongside SEO, paid media and email so growth is supported by better journeys, clearer decisions and stronger conversion points.
- Product and category improvementsImproving the pages that influence discovery, search visibility and buying decisions.
- Landing page and campaign journeysCreating clearer journeys for paid media, seasonal campaigns, product launches and promotions.
- Testing and ongoing optimisationReviewing user behaviour, performance data and customer journeys to keep improving the store over time.
eCommerce growth partner case studies.
Rococo supports eCommerce brands across website improvement, SEO, paid media, email, campaigns and ongoing optimisation.
SEO · Email · PaidThreadBear Design
A handcrafted toy brand on Shopify, with product and collection SEO, email and paid media run from one growth plan.
Headless build · SEOMud Foods
An award-winning pie maker whose new store was built to hold up on national TV, then grown through organic search.
B2B eCommerceNetworks Centre
Four websites consolidated into one Shopify platform with a B2B trade portal, changing how the business takes orders.
What our clients say
Real results for brands that expect growth, not just marketing.
“We’ve really valued Rococo’s mix of creativity and commercial thinking. They helped us look at our eCommerce site differently and gave us clear direction on where the biggest opportunities for growth were.”
Katie JohnsonNetworks Centre
“The team at Rococo brought structure, energy and expertise to our eCommerce activity. They helped us focus on the areas that mattered most and gave us confidence that we were moving in the right direction.”
Christian BarringtonMud Foods
“Rococo took the time to understand our Shopify store, our customers and the challenges holding back growth. Their SEO approach gave us clearer direction, better structure and a much stronger foundation for long-term organic performance.”
Gene LinMentari
Optimising performance across your eCommerce funnel
We improve how your eCommerce channels perform together, giving you clear visibility, better decision-making and continuous optimisation across your entire funnel.
Performance tracking
Track every stage of the customer journey, from first click to repeat purchase, so you can see exactly what’s driving revenue.
Conversion insights
Understand how users interact with your site, where they drop off, and what’s preventing them from converting.
Customer journey analysis
Map and optimise the full customer journey, from acquisition through to retention, so every touchpoint drives value.
Campaign attribution
Identify which channels, campaigns and creatives are actually generating revenue, not just traffic.
A/B testing & optimisation
Continuously test and refine landing pages, messaging and user experience to improve conversion rates over time.
Data & reporting
Clear, actionable reporting that focuses on revenue, performance and growth, not vanity metrics.
get in touch
Tell us a little about your store.
A few quick details help us point the conversation in the right direction. We reply within one working day, and the first call is a focused 30 minutes with a senior member of the team, not a sales pitch.
Prefer to skip the form? Book a Growth Call directly.
eCommerce growth partner FAQs
Common questions about eCommerce growth, SEO, paid media, email, retention and conversion optimisation for Shopify and WooCommerce stores.
What is an eCommerce growth agency?
An eCommerce growth agency helps online retailers increase revenue from their existing store, rather than simply driving more traffic or rebuilding the site. The focus is commercial: more qualified visitors, stronger conversion, higher average order value and better retention, measured against revenue rather than vanity metrics. Unlike a single-channel supplier, an eCommerce growth agency connects SEO, paid media, email and conversion work into one plan so the whole store improves together. Rococo works this way with Shopify and WooCommerce brands turning over £1m+ who want growth that compounds.
Is this different from eCommerce development?
Yes. eCommerce growth focuses on improving traffic, conversion, retention and ongoing performance for stores that already exist. If you need a new store, redesign or platform migration, that sits under our eCommerce Development work.
Do you work with Shopify and WooCommerce stores?
Yes. As an eCommerce marketing agency, Rococo supports Shopify and WooCommerce brands across SEO, paid media, email and conversion, and as a Shopify Partner we can advise on platform-specific opportunities. For Shopify brands, see our Shopify marketing agency page.
Can you help with eCommerce SEO?
Yes. As an eCommerce SEO agency, we work on technical SEO, product and category optimisation, content structure and organic visibility for Shopify, WooCommerce and other eCommerce platforms, including specialist Shopify SEO for brands on that platform.
Can you manage paid media and Google Shopping?
Yes. Our eCommerce PPC work covers Google Ads, Google Shopping and paid social, planned around products, margin, intent and measurable commercial performance, not just clicks.
Can you help with email marketing and retention?
Yes. As an eCommerce email marketing agency we plan welcome flows, abandoned cart, post-purchase, win-back and retention journeys in tools like Klaviyo to improve repeat orders and customer value.
Can you improve product and category pages?
Yes. Conversion optimisation is a core part of eCommerce growth. We improve product pages, category pages, navigation, trust signals and buying journeys to turn more visitors into customers.
Do we need to rebuild our store first?
Usually not. Most growth work is delivered on your existing store. If a full rebuild, redesign or migration is needed, we will flag it and you can move into our eCommerce Development work.
How much does eCommerce growth support cost?
Ongoing eCommerce growth partnerships start from £4,000 a month, depending on the level of strategy, channel support, implementation and optimisation required. We scope the work after a short call and give you a fixed proposal.
What happens after we book a growth call?
We run a 30-minute conversation about your store, products, channels and growth opportunities. From there we share a tailored proposal covering scope, focus areas and recommended investment.
Ready to grow your eCommerce store with more clarity?
If your store has traffic but not enough sales, campaigns but unclear returns, or email and retention opportunities that are not being used properly, Rococo can help you build a clearer plan for growth.
Book a 30-minute growth call with our team for a focused conversation about your store, marketing and growth opportunities, with no pressure and no hard sell.
Not ready to talk yet? Run our free Shopify store audit and get a scored report on your storefront, with the specific issues holding back conversion, in a few minutes.
Based in Arundel, West Sussex. Working with eCommerce brands across the UK and beyond.