B2B ECOMMERCE agency
B2B eCommerce agency for platforms built around how your business sells.
Rococo is a UK B2B eCommerce agency that plans and builds B2B eCommerce platforms, trade portals and customer ordering systems for businesses that need more than a standard online store.
We help companies create digital buying journeys around account-based pricing, repeat orders, customer portals, quote workflows, product data, stock visibility and system integration.
For manufacturers, wholesalers, distributors and B2B businesses ready to make ordering, quoting and customer account management easier online.
THE position
B2B eCommerce is not just putting products online.
The right B2B platform should reduce friction for customers and remove unnecessary admin from your team.
B2B buying is rarely as simple as a standard online checkout.
Customers may need account-specific pricing, repeat ordering, quote requests, trade terms, restricted products, stock visibility, customer documents, approval processes or links to internal systems.
A strong B2B eCommerce platform needs to reflect how your business actually sells, not force your customers and team into a generic consumer store model.
WHAT WE BUILD
B2B eCommerce platforms, portals and ordering systems.
Every B2B eCommerce project is shaped around your sales process, customers, internal team, systems and operational requirements.
B2B eCommerce platforms
Digital platforms that support online buying, account-based journeys, product catalogues and customer-specific experiences.
Trade ordering portals
Online ordering portals for trade customers, dealers, distributors or repeat buyers who need a faster way to order.
Customer portals
Logged-in areas where customers can access order history, documents, saved products, account details or support information.
Quote request workflows
Systems that support quote requests, custom pricing, approval processes and sales team follow-up.
Account-based pricing
Journeys that can support customer-specific pricing, trade terms, restricted products or tailored product catalogues.
Product and stock visibility
Digital structures that can support product information, availability, technical data and stock-related journeys.
SYSTEMS & INTEGRATIONS
Built around your systems, not separate from them.
B2B eCommerce often needs to work around existing operational systems, not replace them overnight.
Rococo helps plan platforms and portals around the tools your business already uses, such as ERP systems, CRM platforms, stock management tools, product data sources and internal workflows.
Where required, we can help plan integrations with systems such as Microsoft Dynamics 365 Business Central, CRM platforms, stock systems, product databases and customer account records.
ERP and Business Central planning
Planning around ERP requirements, including Microsoft Dynamics 365 Business Central where relevant.
CRM and sales workflows
Considering how enquiries, quotes, accounts and customer relationships move through your sales process.
Product and stock data
Planning how product information, availability and technical details can be presented more clearly.
Account-based journeys
Supporting different customer types, trade accounts, pricing rules and access requirements.
Ordering and quote workflows
Helping customers order, reorder, request quotes or send enquiries with less friction.
Reporting and operational visibility
Considering what the business needs to see, measure and improve after launch.
use cases
What your B2B eCommerce platform could include.
The right functionality depends on your customers, products, systems and sales process. Not every project needs everything, the goal is to build what genuinely improves the buying journey and internal workflow.
Customer accounts
- Customer logins
- Order history
- Customer documents
- Account dashboards
- Saved products
- User roles & permissions
Ordering & quotes
- Repeat ordering
- Quote request tools
- Enquiry management
- Quick order forms
- Approval workflows
- Order status visibility
Products & pricing
- Account-specific pricing
- Restricted products
- Product data
- Trade terms
- Customer-specific catalogues
- Stock & availability
Operational
- CRM/ERP-connected data
- Admin tools
- Workflow notifications
- Reporting dashboards
- Product management
- Future integration planning
Case study
Four websites into one platform, and a B2B portal built to scale
Networks Centre is the UK’s largest independent distributor of fibre and
network infrastructure. We consolidated four disconnected websites into one platform and built a bespoke B2B trade portal designed around how professional buyers actually order, with 18,700 SKUs migrated and every legacy URL redirected.
+383%
Increase in ranked keywords
18,700
SKUs migrated
4 → 1
Four websites consolidated
100%
of legacy URLs redirected
SELECTED WORK
B2B eCommerce built around growth.
Rococo works with UK eCommerce businesses that need stronger commercial growth.
-
Networks Direct
Four websites into one platform, and a B2B portal built to scale
72.4%Engagement Rate+383%KeywordsNetworks Centre had grown into the UK’s largest independent distributor of fibre and network infrastructure, but its website had sprawled into four disconnected sites.…
-
ThreadBear Design
Helping a handcrafted children’s toy brand build a more joined-up eCommerce growth system
5.6%Conversion437%Organic increaseThreadBear Design needed a more connected approach to online growth, bringing together eCommerce support, SEO, paid media, content, reporting, web development and B2B sales…
-
Mud Foods
Pie-oneering headless eCommerce for an award-winning British pie maker
171%Increased organic£1.43PPC conversionWhen Mud Foods won Aldi’s Next Big Thing on Channel 4, their site had to handle the spotlight. Our headless Shopify and React build…
Case study
Four websites into one platform, and a B2B portal built to scale
Networks Centre is the UK’s largest independent distributor of fibre and
network infrastructure. We consolidated four disconnected websites into one platform and built a bespoke B2B trade portal designed around how professional buyers actually order, with 18,700 SKUs migrated and every legacy URL redirected.
+383%
Increase in ranked keywords
18,700
SKUs migrated
4 → 1
Four websites consolidated
100%
of legacy URLs redirected
lets talk
Ready to make B2B ordering easier for your customers and your team?
If your current sales process relies too heavily on manual ordering, disconnected systems or customer journeys that no longer support the way your business sells, Rococo can help you plan a stronger B2B eCommerce platform.
Book a 30-minute growth call with our team for a focused conversation about your portal, ordering process, systems and growth opportunities, with no pressure and no hard sell.
how it works
How we work as your B2B eCommerce agency.
A B2B eCommerce project needs careful planning before design and development begin. Rococo focuses on understanding the business process first, then shaping the platform around the right priorities. It sits within our wider eCommerce development and eCommerce services.
Understand the business process
We learn how customers buy, how orders are handled, how pricing works, what systems are involved and where friction exists.
Map the customer journey
We define the platform, site structure, product/category approach, user journeys, content needs, SEO foundations and project roadmap.
Plan systems and functionality
We identify the platform requirements, portal features, content, product data, pricing logic, integrations and technical considerations.
Design and build the platform
We create the interface, journeys and functionality needed to support customers, sales teams and internal workflows.
Launch, support and improve
We test, launch and support the platform, then identify opportunities to improve usability, adoption and performance over time.
Trusted by Brands Who Expect Results
THE RIGHT APPROACH
Not every B2B portal needs to be built from scratch.
A strong B2B eCommerce project starts with choosing the right approach.
Sometimes the answer is a bespoke portal. Sometimes it is a smarter ordering journey, improved enquiry workflow, better product structure, customer login area, or a platform that works more effectively around existing systems.
Rococo helps you define what is actually needed before committing to the build.
Start with the problem
We focus on the operational and customer problem before deciding the technical solution.
Avoid unnecessary complexity
The right platform should make buying and admin easier, not create more systems to manage.
Build for the next stage
We plan the platform around where your sales process, customers and systems need to go next.
B2B eCommerce agency FAQs.
Common questions about B2B eCommerce platforms, trade portals, customer portals, account-based pricing, quote workflows and ERP/CRM integration planning.
B2B eCommerce supports business buyers, trade customers, dealers, distributors and wholesale accounts, with online ordering, account-based pricing, quote workflows and customer portals. A B2B eCommerce platform reflects how your business actually sells, rather than treating buyers like consumer checkout shoppers.
Yes. A standard online store is built around individual consumer checkouts. B2B eCommerce supports logged-in accounts, customer-specific pricing, repeat ordering, quote requests, restricted products, trade terms and integrations with ERP, CRM and stock systems.
Yes. Trade portal development is a core part of our B2B eCommerce work — online ordering portals for trade customers, dealers, distributors or repeat buyers who need a faster, account-based way to order.
Yes. We plan account-based pricing, customer-specific catalogues, trade terms, restricted products and logged-in account areas so each customer sees what is relevant to them.
ERP and CRM integration depend on the systems and APIs available. We plan platforms designed to connect with the tools your business already uses — including ERP, CRM, stock and product data systems — and scope integrations carefully against real requirements.
We can plan B2B eCommerce platforms around ERP environments including Microsoft Dynamics 365 Business Central. The exact approach depends on your current setup, data structure and integration goals, which we scope during the planning stage.
Not always. Sometimes the right answer is a bespoke portal. Sometimes it is a smarter ordering journey, better product structure, customer login area or a platform that works more effectively around existing systems. We help you decide before committing to the build.
Yes. We plan quote request tools, approval flows, enquiry management and sales team follow-up as part of B2B ordering systems, so quoting feels structured rather than reactive.
Yes. Most B2B eCommerce projects start with a Growth Strategy & Audit so the business process, customer journeys, systems and platform requirements are properly mapped before any build work begins.
B2B eCommerce and portal projects typically start from five figures, with more complex platforms scoped around functionality, integrations and operational requirements. We share a tailored proposal after an initial conversation.