Results at a Glance
1000%+
Revenue growth
+534.6%
increase in organic traffic
+237.1%
increase in PPC traffic
4,673
ranking keywords
The Challenge
Ready for the next step, with no one on marketing
Finance Box is an outsourced accountancy firm working with growing businesses from offices in Rustington and London. The technical expertise was already there. The marketing was not.
They had never worked with an agency. Nobody was running marketing day to day, what existed had been set up and left alone, and turnover was sitting at around £100,000.
They came to Rococo Digital because they wanted to take the firm to its next step, and they wanted one partner to build the whole system rather than hire it piece by piece.
Our Partnership
Built side-by-side, year on year
When Finance Box partnered with Rococo Digital, they were an ambitious accountancy firm with a big vision but limited digital traction.
Despite having the expertise to rival larger firms, their website, PPC, and SEO were underperforming. They were generating little traffic, few leads, and lacked the technology to automate or scale their marketing.
They needed more than a new website or ads — they needed a complete digital ecosystem: one that would attract, convert, and automate growth.
The Strategy
Our Partnership Approach
Rococo Digital became the strategic growth partner for Finance Box — handling everything from marketing strategy and content to technical development and automation.
Our goal was to blend creativity with technology to build a lead generation system that never sleeps — where automation, SEO, PPC, and AI all work together to power consistent growth.
01
PPC & Paid Media
We overhauled all paid advertising campaigns, optimising ad structure, targeting, and conversion tracking.
Within weeks, PPC traffic grew 237.1%, while cost per lead dropped significantly.
Each campaign now targets high-intent audiences across accounting, payroll, and financial planning sectors — generating leads daily with measurable ROI.
02
SEO & Organic Growth
We rebuilt Finance Box’s SEO from the ground up — restructuring metadata, improving content depth, and building high-value landing pages around accounting, payroll, and tax-related keywords.
Within months, they went from under 100 ranking keywords to 4,673, with organic traffic increasing 534.6%.
This growth positioned Finance Box as one of the most visible independent accountancy firms in the region.
03
Interactive Calculators — Built for Lead Generation
To attract and convert visitors, we designed and developed two custom interactive calculators:
- Corporation Tax Calculator
- Employee Payroll Calculator
These weren’t just website features — they became Finance Box’s lead generation engine.
Each calculator captures visitor data while providing instant, valuable insights — turning a single click into a qualified lead. They rank highly on Google for key search terms like “corporation tax calculator UK” and “employee payroll calculator”, driving consistent organic traffic every day.
Visitors use the tools to calculate figures, then receive tailored advice and follow-up from the Finance Box team — turning engagement into action.
04
AI-Powered Companies House Integration
One of the most powerful innovations we introduced was a custom-built Companies House integration.
Our development team engineered a bespoke system that:
- Monitors Companies House data in real time
- Identifies potential leads based on company status (e.g., newly incorporated or near deadlines)
- Automatically passes those leads into Finance Box’s CRM
- Triggers AI-personalised email campaigns through their marketing automation platform
This process runs entirely in the background — generating and contacting new leads automatically every day, with zero manual input.
The integration has become a core lead engine for Finance Box, delivering highly targeted prospects that convert faster than traditional advertising.
05
Targeted Charity Sector Campaign
Through performance analysis, we spotted a high-value opportunity in the charity and non-profit sector.
We launched a dedicated PPC and email campaign focused on this niche, generating 36 qualified leads in just 2 months — with new enquiries still coming in today from organic search rankings.
06
Social Media & Brand Growth
We established a consistent, brand-aligned social strategy that showcased Finance Box’s knowledge and personality.
Through educational content, quick wins, and behind-the-scenes storytelling, engagement rates increased, and Finance Box’s brand recognition grew rapidly.
The Results
The results speak for themselves
What started as a small accounting firm is now a high-performing, automated business — powered by intelligent marketing, automation, and innovation.
- Revenue Growth: £100k → £1m+
- +534.6% increase in organic traffic
- +237.1% increase in PPC traffic
- 4,673 ranking keywords
- Two interactive calculators ranking and converting daily
- AI-driven Companies House system automating lead generation 24/7
- 36 new leads from a niche charity campaign
“Rococo Digital completely transformed our business.
We went from around £100,000 turnover to over £1 million — and it all started when we brought them in. They built the strategy, ran the ads, handled the SEO, and developed systems that generate leads automatically.
The calculators and Companies House automation have changed how we work — leads now come in constantly without us having to chase.
They’re more than an agency; they’re an innovation partner.”
Steve Case – Director
A Blueprint for Automated Growth
Finance Box’s success proves what’s possible when marketing and technology align.
We build intelligent systems that not only attract new customers — they automate the process of winning them.
Behind the Work
The Finance Box project represents Rococo Digital’s strength at the intersection of marketing and automation.
From AI-led development to precision SEO and PPC, every part of this project was built to make Finance Box more efficient, visible, and scalable.
We didn’t just increase leads — we engineered systems that continuously deliver them.
It’s proof that when creativity meets automation, growth becomes inevitable.
Let’s talk
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