• Adobe Commerce vs Shopify Plus: which enterprise platform fits in 2026?

    Adobe Commerce vs Shopify Plus compared for UK brands: published and quoted pricing, B2B depth, multiple stores, upgrades and Adobe’s support dates, the new Adobe Commerce SaaS option, and when each platform is the right choice.

  • What is a CRO agency, and what does one actually do?

    What a CRO agency actually does, what a programme looks like month by month, how much traffic you need before A/B testing is worth it, what CRO agencies charge and how to choose one.

  • Shopify Plus migration: how to migrate to Shopify Plus without losing sales or rankings

    How to migrate to Shopify Plus, whether you are upgrading an existing Shopify store or moving from Magento, Adobe Commerce or WooCommerce: the steps, timelines, checkout changes and how to protect your search rankings.

  • Magento vs Shopify: which is right for your store?

    Magento vs Shopify compared for UK brands: the real total cost of ownership, customisation, B2B, security and developer availability. Plus an honest look at when Magento is still the better answer and when moving is worth it.

  • Shopify vs Shopify Plus: which one do you actually need?

    Shopify vs Shopify Plus compared for UK brands: pricing, checkout, B2B, international selling, automation and limits. Plus an honest framework for deciding whether the upgrade is worth it, or whether standard Shopify is still the right home.

  • What is Shopify Plus? A UK guide for growing brands

    Shopify Plus is Shopify’s enterprise tier, built for brands doing serious volume or running B2B, wholesale and international from one place. This guide explains what it actually adds over standard Shopify, who it suits, what it costs and when the upgrade is worth it.

  • Rococo Digital featured in Kilowott’s Framework magazine

    We are pleased to share that Rococo Digital has been featured in the July 2026 issue of Kilowott’s Framework magazine, “The Rise of AI-Powered Digital Agencies”, alongside agency founders and leaders from around the world. The issue explores how artificial intelligence is reshaping the agency world, from creative workflows and client experience to the way…

  • What is B2B eCommerce?

    B2B eCommerce is the sale of products or services from one business to another through an online platform, rather than by phone, email, sales rep or paper order. Think a manufacturer selling to retailers, a wholesaler supplying trade customers, or a distributor taking repeat orders from dealers, all handled through a website or ordering portal…

  • What is a good eCommerce conversion rate?

    Ask what a good eCommerce conversion rate is and the honest answer is that it depends on what you sell, who you sell to, and how you measure it. A food and drink brand and a furniture retailer are playing different games, and a rate that looks poor on paper can be perfectly healthy for…

  • How to increase eCommerce sales

    There is no single trick to increasing eCommerce sales. Revenue comes from four levers, and the fastest growth usually comes from fixing the ones you have been neglecting rather than pouring more money into the one you already know. Most stores default to buying more traffic, when the quicker wins are often sitting in conversion…

  • What Is a Good ROAS for eCommerce?

    What is a good ROAS for eCommerce? A clear 2026 UK guide to the ROAS formula, break-even ROAS by margin, realistic benchmarks and how to set a target that actually turns a profit.

  • Best eCommerce platform in the UK: from SME to enterprise

    Ask ten agencies for the best eCommerce platform and you will get ten answers, usually whichever one they happen to build on. The truth is less convenient: there is no single best platform, only the best fit for your products, budget and how you want to run the business. Pick the wrong one and you…