Results at a Glance
+212%
Increase in local keywords
+56%
Increase in leads
£1.56
PPC cost per conversion
68%
Email open rate
The Challenge
Being found in the towns you actually cover
Lock & Lindfield are Gas Safe registered heating and plumbing engineers based on Liverpool Gardens in Worthing, working across Worthing and the wider West Sussex coast.
Almost every job in this trade starts the same way. A boiler stops working, and somebody searches for an engineer in their town. If you are not in those results, the phone does not ring, however good the work is.
Lock & Lindfield needed to be visible on those searches consistently, across every town they cover rather than only the one they are based in, and they needed the enquiries that followed to be worth having.
Our Partnership
A local team for a local business
Lock & Lindfield came to Rococo needing more than a website. They needed to be found by the people in their patch, and they needed the marketing around it to hold together.
We took on the website, SEO, digital marketing and social media as one piece of work rather than four separate suppliers pulling in different directions.
Being twenty minutes down the road from each other helps more than it should. Decisions get made in a conversation rather than a ticket.
The Strategy
Local first, then everything that supports it
Local search was the priority, because it is where the work comes from. Paid search and email were built around it rather than run as separate channels.
01
A page for every town they serve
A single site cannot rank everywhere on the strength of one address. We built out dedicated location pages for the towns Lock & Lindfield actually cover, each one written properly rather than a template with the town name swapped in.
That is the work behind the 212% growth in local keyword visibility. More towns, more services, more of the searches that turn into jobs.
02
Service pages that match how people search
Nobody searches for heating services. They search for a boiler repair, a boiler service, a new installation. We structured the site around the jobs people actually type, so each page answers one question clearly.
03
Paid search for the jobs that will not wait
Organic visibility compounds, but a broken boiler in February does not wait for it. Paid search covers the urgent, high intent searches while the organic work builds underneath.
Tightly targeted, locally bounded and measured on cost per conversion rather than clicks, which is how it reached £1.56 per conversion.
04
Email that earns its place in the inbox
Heating work is repeat business. Servicing comes round every year, and the customer who had a repair three years ago is the customer who needs a new boiler now.
Email keeps that relationship alive between jobs. A 68% open rate says the list is clean and the messages are worth opening, which is rarer than it sounds.
The Results
Found in more places, by more of the right people
The visibility grew, and so did the enquiries behind it. For a local trade business that is the only measure that matters.
- 212% increase in local keyword visibility
- 56% increase in leads
- £1.56 cost per conversion on paid search
- 68% email open rate
- Visible across every town they cover, not just Worthing
“We have had a great experience working with Rococo Digital. The team are knowledgeable, proactive and genuinely take the time to understand our business and what we are looking to achieve.
They have supported us across our website, SEO, digital marketing and social media, and we have been really pleased with both the quality of the work and the communication throughout.
It is great to work with a local team who are always approachable, full of ideas and focused on helping our business grow. We would happily recommend Rococo Digital to any business looking for a reliable digital marketing partner.”
Lock & Lindfield
A Blueprint for Local Growth
Lock & Lindfield show what local search can do for a trade business when it is taken seriously.
Be genuinely visible in every town you cover, for every job you do, and the enquiries follow.
Behind the Work
Local SEO for a trade business is not complicated, but it is easily done badly. Most agencies build one location page, swap the town name into a template a dozen times and wonder why none of them rank.
The work here was to treat each town and each service as a page worth writing, then put paid search, email and social around it.
Visibility is only half of it. The point is the phone ringing.
Let’s talk
Ready to accelerate your digital growth?
A 30-minute consultation with a senior strategist. No pitch deck, just a clear view of where your next stage of growth comes from.