Microsoft Ads Agency That Expands Your Reach Beyond Google
Outperform Competitors with Data-Led Microsoft Ads Campaigns
Microsoft Ads (formerly Bing Ads) gives you access to millions of high-intent users that Google alone can’t reach. At Rococo Digital, we manage and optimise Microsoft Ads campaigns that lower cost-per-click, drive qualified leads, and increase total ROI.
Our team uses precision targeting, AI-driven bidding, and continuous optimisation to help you dominate search across Microsoft’s entire network, including Bing, Yahoo and MSN.
Built for ROI
We turn Microsoft Ads into a powerful revenue driver, reducing wasted spend, increasing conversions, and giving you complete clarity on performance.
Powered by Precision
From keyword strategy to negative keywords and ad scheduling, every detail is fine-tuned to hit the sweet spot between cost efficiency and lead quality.
Driven by Insight
Our data-led approach means we constantly monitor performance, test new strategies, and evolve your campaigns to stay ahead of the competition.
Why Choose Rococo for Microsoft Ads?
Most agencies treat Microsoft Ads as an afterthought. We see it as untapped opportunity.
Brands partner with Rococo because we:
- Build Microsoft Ads campaigns tailored to your industry and audience.
- Optimise bidding, targeting, and placements to lower CPCs and increase ROI.
- Integrate Microsoft Ads with your Google Ads and SEO strategies for unified growth.
- Provide transparent reporting that proves your investment is performing.
With Rococo, you don’t just extend your reach. You expand your revenue.
Trusted by Brands Who Expect Results
Our Microsoft Ads Services
What we offer
Every platform behaves differently, and Microsoft Ads is no exception. We manage and optimise campaigns specifically for Bing’s unique user base and search environment, ensuring your brand performs where others overlook.
Search Campaign Management
We create targeted search campaigns with precision keyword mapping, ad testing, and bid optimisation to deliver high-intent traffic.
Shopping Ads Management
For e-commerce brands, we optimise product feeds and bids to generate cost-effective sales through Microsoft’s shopping network.
Dynamic Search Ads
Capture additional opportunities with dynamic ad formats that adapt to user intent and product inventory.
Audience Targeting & Remarketing
We reconnect with your best prospects using smart audience segmentation and remarketing across Microsoft’s display network.
Conversion Tracking & Reporting
Complete visibility, real-time data, and transparent results, so you always know your ad spend is working.
Ongoing Optimisation & Reporting
Microsoft Ads is never set-and-forget. We monitor, test, and refine continuously, improving CTR, lowering CPC, and driving ROI through clear, data-backed reporting.
Proud of our reputation
What Our Clients Say
“The level of insight and transparency from Rococo Digital is unmatched. They took our PPC strategy from average to exceptional, and our revenue growth speaks for itself.”
Ash Ali
Lanes Health Clubs
“Rococo Digital transformed our paid search campaigns, and we’re generating more qualified leads at half the cost per acquisition. Their PPC management genuinely pays for itself.”
Ian Reynolds
SecureTeam
“Our Google Ads performance improved overnight. Rococo Digital cut wasted spend and boosted conversions by over 200%. They’re the first agency that’s actually delivered on results.”
Peter Rooke
Bling2o
“Within the first month, we saw a huge jump in sales from our PPC campaigns. Rococo’s team are proactive, data-driven, and constantly refining to get us even better ROI.”
David Huggett
Lucid Financial Markets
“We’d almost given up on PPC before Rococo Digital stepped in. Now our campaigns are a key driver of business growth, delivering consistent returns month after month.”
Mark Lindfield
Lock & Lindfield
Microsoft Ads Agency
Our Process for Microsoft Ads
Microsoft Ads Results
Microsoft Ads earns its place in an account when it is judged honestly against the alternative uses of the same budget. Here is how we run it:
- Tested against your Google results, because the honest case for Microsoft Ads is cheaper clicks on the same searches, and that has to be proven in your account rather than assumed.
- Reported side by side, with cost per conversion on each platform in the same table, so budget follows the better number.
- Scaled or stopped on the data. If Microsoft is not paying for itself after a fair test, we will say so and put the budget back where it works.
More Than a Microsoft Ads Agency
We don’t just run ads. We build multi-channel performance systems that scale across search, shopping, and social.
- Google Ads Management
Align your strategy across platforms for complete paid search coverage. - SEO & Content Marketing
Build long-term visibility that complements your paid campaigns. - Web Development
Fast, conversion-focused pages that make your ad spend go further. - CRO & Analytics
Continuous testing and reporting to turn traffic into measurable growth.
One strategy. One partner. Every channel optimised for ROI.
Recent marketing articles
Got questions about Microsoft Ads?
We’ve answered the most common ones below
Our knowledgeable team of Microsoft Ads experts are always happy to help answer questions you may have. Below are a few common questions we are frequently asked.
Microsoft Ads (formerly Bing Ads) is a pay-per-click advertising platform that displays your ads across Bing, Yahoo, MSN, and partner sites. It works like Google Ads but often offers lower CPCs and access to a unique, high-value audience.
Running Microsoft Ads alongside Google Ads extends your reach to millions of users who don’t use Google daily. It also tends to have lower competition, cheaper clicks, and higher ROI in many B2B and professional sectors.
A Microsoft Ads agency manages your campaigns from start to finish, including strategy, keyword targeting, ad creation, bidding, optimisation and reporting, to ensure your ad spend delivers measurable results.
Costs depend on your goals and competition, but clicks are typically 20 to 40% cheaper than on Google Ads. We build data-driven campaigns that focus on ROI, not just spend.
You can run Search, Shopping, Audience, Dynamic Search, and Remarketing campaigns. Each campaign type is designed for specific objectives, from e-commerce sales to lead generation.
Yes. We manage both platforms under one unified strategy. This ensures consistent targeting, messaging, and performance tracking across all your paid search campaigns.
We use Microsoft’s conversion tracking and advanced analytics to measure clicks, leads, and revenue. You’ll receive transparent reports showing exactly how your ad spend performs each month.
Microsoft Ads performs especially well for B2B, finance, technology, and professional services, where audiences often skew older, more affluent, and business-focused.
Absolutely. Many businesses achieve higher ROI and lower cost per lead through Microsoft Ads. With the right targeting and optimisation, it’s one of the most efficient paid search platforms available.