ECOMMERCE DEVELOPMENT agency
eCommerce development for brands ready to build a stronger store.
Rococo designs and develops eCommerce websites, Shopify stores and WooCommerce platforms for ambitious brands that need more than a basic online shop.
We create online stores with stronger foundations for product discovery, user experience, conversion, SEO and long-term digital growth.
For brands planning a new store, redesign, migration or stronger eCommerce platform.
THE position
A better eCommerce store is not just designed. It is planned around how people buy.
Your store should make it easier for the right customers to find, trust and buy from you.
Many eCommerce websites look fine on the surface but struggle with product discovery, navigation, speed, content structure, conversion and long-term marketing performance.
A strong eCommerce build needs to connect design, development, products, categories, SEO, tracking and customer journeys from the start.
Rococo’s eCommerce development work is built around commercial performance, not just how the store looks on launch day.
WHAT WE BUILD
eCommerce stores built around stronger digital foundations.
Every eCommerce project is shaped around the products, customers, buying journey, platform requirements and growth opportunities behind the store.
New eCommerce websites
Online stores planned, designed and developed around your products, customers and commercial goals.
Shopify development
Shopify stores built with clear journeys, flexible content, strong product structure and future growth in mind.
WooCommerce development
WooCommerce stores designed for businesses that need control, flexibility and a strong WordPress foundation.
eCommerce redesigns
Strategic redesigns for stores that have outgrown their current look, structure, performance or platform.
Store migrations
Carefully planned migrations from one eCommerce platform to another, with SEO, redirects and data considered from the start.
Product and category structure
Improved product, collection and category journeys that support discovery, usability and search visibility.
ECOMMERCE UX
Built around how customers browse, compare and buy.
A successful eCommerce website needs more than attractive product pages. It needs clear navigation, strong collection pages, useful product information, simple buying journeys and confidence-building details throughout the experience.
Rococo plans eCommerce stores around the actions customers need to take, from finding the right product to completing checkout and returning again.
Product discovery
Navigation, search, filters, collections and categories planned to help customers find the right products faster.
Conversion-focused product pages
Product pages designed to build trust, answer questions and move customers towards purchase.
Checkout and post-purchase thinking
The buying journey is considered beyond the product page, including basket, checkout, confirmation and future retention.
PLATFORMS
Shopify and WooCommerce development for serious online stores.
Rococo works with eCommerce brands across Shopify and WooCommerce, helping them choose, build and improve the right platform for their products, team and growth plans.
As a Shopify Partner, Rococo can support Shopify store planning, design, development, redesigns and migration projects. We also build WooCommerce stores for businesses that need a flexible WordPress-based platform.
Shopify Partner
Shopify Development
For brands that want a scalable, easy-to-manage eCommerce platform with strong foundations for products, content, campaigns and growth.
- Shopify store builds
- Shopify redesigns
- Shopify migrations
- Product and collection setup
- App and integration planning
- SEO-ready structure
- Launch support
WordPress + Woo
WooCommerce Development
For businesses that want eCommerce built around WordPress flexibility, content control and a customisable online store experience.
- WooCommerce store builds
- WooCommerce redesigns
- Product / category structure
- WordPress integration
- Payment and shipping setup
- SEO foundations
- Launch support
Why Ambitious Businesses Choose Rococo
How we take your eCommerce project from idea to launch.
SEO works best when strategy, technical foundations, content and website experience are connected from the start.
Discover
We understand your products, customers, current store, platform, competitors, sales journey and growth goals.
Plan
We define the platform, site structure, product/category approach, user journeys, content needs, SEO foundations and project roadmap.
Design
We create a visual direction and key page designs that support product discovery, trust, usability and conversion.
Build
We develop the store with performance, reliability, content management and future marketing activity in mind.
Launch and improve
We test, migrate, redirect and launch with the right technical and SEO checks in place, then keep identifying opportunities to improve.
Trusted by Brands Who Expect Results
Built for growth
Built for what happens after launch.
Many eCommerce projects end the moment the store goes live. Rococo builds with the next stage in mind.
Your store should be ready for SEO, paid media, email, reporting, product campaigns, conversion optimisation and ongoing improvement. That is why we consider growth foundations during the build — not after it.
- SEO-ready structure
Products, collections, metadata, redirects, technical foundations and content hierarchy planned with visibility in mind. - Conversion-focused journeys
Navigation, product pages, trust signals and calls to action designed to turn more visitors into customers. - Ready for ongoing improvement
Built so the store can keep evolving through reporting, testing, campaigns, email and optimisation.
SELECTED WORK
eCommerce work built for stronger online stores.
From established food brands to retail and product-led businesses, Rococo helps eCommerce brands build stronger online experiences that support sales, usability and growth.
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Networks Direct
Four websites into one platform, and a B2B portal built to scale
72.4%Engagement Rate+383%KeywordsNetworks Centre had grown into the UK’s largest independent distributor of fibre and network infrastructure, but its website had sprawled into four disconnected sites.…
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Subbuteo
Growing social awareness and email performance for an iconic tabletop football brand
68%Email open rateSubbuteo needed a stronger digital campaign approach to support social awareness, product launches and online sales. Rococo supported the brand across social media, email…
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ThreadBear Design
Helping a handcrafted children’s toy brand build a more joined-up eCommerce growth system
5.6%Conversion437%Organic increaseThreadBear Design needed a more connected approach to online growth, bringing together eCommerce support, SEO, paid media, content, reporting, web development and B2B sales…
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Mud Foods
Pie-oneering headless eCommerce for an award-winning British pie maker
171%Increased organic£1.43PPC conversionWhen Mud Foods won Aldi’s Next Big Thing on Channel 4, their site had to handle the spotlight. Our headless Shopify and React build…
Proud of our reputation
What Our Clients Say
“Rococo took our online store to the next level — faster, sleeker, and far more profitable than before.”
Danielle Hanson
ThreadBear Design
“The data speaks for itself. Sales are up 150%, bounce rates are down, and customers are spending longer on site.”
John Lofting
D2F Fitness
“We’ve worked with other agencies, but Rococo’s eCommerce knowledge and support are unmatched.”
Katie Johnson
Networks Centre
lets talk
Ready to build an eCommerce store that works harder?
If your current store no longer reflects the quality of your brand, supports your customers properly or gives your marketing the foundation it needs, Rococo can help you plan and build something stronger.
Book a 30-minute growth call with our team for a focused conversation about your eCommerce website, platform and growth opportunities, with no pressure and no hard sell.
Why Choose Rococo for eCommerce Development?
We don’t build stores. We build sales engines.
Brands choose Rococo because we:
- Design and develop bespoke eCommerce sites that balance creativity with performance.
- Connect your store with marketing, automation, and analytics tools for end-to-end growth.
- Deliver SEO and CRO-optimised builds that attract traffic and maximise conversions.
- Provide transparent reporting and ongoing support, ensuring your site evolves with your business.
With Rococo, you’re not just getting a website, you’re gaining a commercial partner dedicated to your success.
Recent marketing articles
eCommerce Development FAQs.
Common questions about eCommerce website development, Shopify development, WooCommerce, redesigns and migrations.
eCommerce development is the planning, design and build of an online store. As an eCommerce development agency, Rococo handles platform selection, UX, product and category structure, design, development, SEO foundations and launch — so the store is built to sell, not just to look good.
We focus on Shopify and WooCommerce for most eCommerce website development projects, and can advise on the right platform based on your products, team, integrations and growth plans.
Yes. Rococo is a Shopify Partner and supports brands with Shopify development, redesigns, migrations and ongoing improvements.
Yes. We support WooCommerce development for businesses that want a flexible, WordPress-based eCommerce platform with strong content and product control.
Yes. eCommerce website redesigns are a core part of our work — improving UX, product discovery, performance, trust signals and conversion without losing what already works.
Yes. We plan Shopify migration and WooCommerce migration projects carefully, including product data, URL structure, redirects, SEO foundations and launch checks.
Yes. SEO foundations are considered from the start — site structure, product and collection pages, metadata, internal linking, performance and redirects are all planned during development, not bolted on afterwards.
Yes. Product pages, collections, navigation and filtering are key parts of any eCommerce platform development — we improve them to support both customers and search visibility.
Yes. We can continue supporting the store through ongoing improvements, or you can move into a marketing-led engagement via our eCommerce Growth service or Ongoing Growth Partnership.
eCommerce development projects typically start from five figures. Larger Shopify, WooCommerce and migration projects are scoped around platform, products, integrations and growth requirements.